consumerization

American  

[kuhn-soo-mer-uhz-ay-shuhn, -ahyz-ay-shuhn] / kənˌsu mər əzˈeɪ ʃən, -aɪzˈeɪ ʃən /

noun

1. the act or process of making a product or service suitable or available for purchase by consumers.

2. the process or policy of encouraging the widespread consumption of goods or promoting the values of consumerism in a culture.

3. the process of turning someone into a consumer.

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Example Sentences

The consumerization of health care could lead to faster and lower-cost care in the long term but, according to Julie Ask, an analyst with market research firm Forrester, “Nobody’s really benefiting yet.”

From The Wall Street Journal

It was the Dietzes’ most hated holiday of the year, too, because it dealt with the consumerization of something sacred.

From Literature

The consumerization of campus life started in the late 19th century, when reformers began to rethink higher education.

From Washington Post

This is being driven by the consumerization of health care, where consumers are taking more responsibility for managing their health-care dollars, combined with the rapid adoption of technology by patients.

From The Wall Street Journal

Perhaps the culprit is the consumerization of higher education, or the rise of helicopter parenting.

From Washington Post