ensure
Americanverb
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(may take a clause as object) to make certain or sure; guarantee
this victory will ensure his happiness
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to make safe or secure; protect
Usage
What's the difference between ensure, insure, and assure? Ensure most commonly means to guarantee or make certain, as in Working hard ensures success. Insure typically means to guarantee against loss or harm or, more specifically, to cover with insurance. Assure usually means to tell someone something with confidence or to cause someone to know something with certainty—it often means the same thing as reassure.It’s no wonder there’s confusion between the three words—all three are verbs that are based on the Latin root sēcūrus, meaning safe. Making things even more confusing is the fact that ensure and insure can be used interchangeably in most senses. Still, insure is much more commonly used in the context of insurance, like car insurance, health insurance, and homeowner’s insurance. These kinds of insurance insure you—they give you coverage that provides you with compensation in certain cases and situations.Ensure is typically used in a more general way in the context of actions that are done to make sure that something happens or is the case, as in We need to ensure that the meeting starts on time.Assure is always used in the context of communication, especially in situations in which someone is trying to make someone else feel better about something. It’s used in the phrase rest assured.Here’s a quick cheat sheet to remember the most common uses of each word:ensure = make sureinsure = cover with insuranceassure = reassureHere’s an example of ensure, insure, and assure used correctly in a sentence.Example: She assured me that the company has ensured that every employee has the opportunity to be insured.Want to learn more? Read the full breakdown of the difference between ensure, insure, and assure.
Other Word Forms
- ensurer noun
- unensured adjective
Etymology
Origin of ensure
First recorded in 1350–1400; Middle English ensuren, from Anglo-French enseurer; en- 1 ( def. ), sure ( def. )
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
He said the company was "committed to ensuring that we strengthen our financial controls and governance as we move forward."
From BBC
The country’s third-largest retailer by revenue offers significantly fewer items than shoppers find in other big-box stores, a strategy aimed at ensuring quality and reasonable prices.
Questions remained regarding how the government would ensure the security of U.S. user data in a deal with ByteDance.
From Barron's
The CAA also said that travellers can minimise their risk of delays by ensuring their cases are packed correctly.
From BBC
The health department said the move is “designed to ensure that the U.S. government will not be in business with organizations that intentionally or unintentionally inflict permanent harm on children.”
From Los Angeles Times
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
