or good will



friendly disposition; benevolence; kindness.
cheerful acquiescence or consent.
Commerce. an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.

Origin of goodwill

before 900; Middle English; Old English gōd willa. See good, will2

Synonyms for goodwill Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Related Words for goodwill

philanthropy, altruism

Examples from the Web for goodwill

Contemporary Examples of goodwill

Historical Examples of goodwill

  • Glory to God in the highest, on earth peace, goodwill towards men.'

  • A brave man in misfortune hath ever my goodwill, strike me dumb else!

    Micah Clarke

    Arthur Conan Doyle

  • One touch of thought or of goodwill would have brushed it away.

    Howards End

    E. M. Forster

  • Morley made it a point to win the affection and goodwill of his father-in-law.

    Kent Knowles: Quahaug

    Joseph C. Lincoln

  • On the contrary,” said Lamprocles, “I am very careful to gain the goodwill of all men.

British Dictionary definitions for goodwill



a feeling of benevolence, approval, and kindly interest
(modifier) resulting from, showing, or designed to show goodwillthe government sent a goodwill mission to Moscow; a goodwill ambassador for UNICEF
willingness or acquiescence
accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012