humblebrag

[ huhm-buhl-brag ]

noun

a statement intended as a boast or brag but disguised by a humble apology, complaint, etc.

verb (used without object)

to make such a disguised boast or brag: He's humblebragging about how tired he is from his world travels.

Origin of humblebrag

First recorded in 2005–10; humble + brag

It will also allow the New Zealand government to use footage from the series to promote tourism as a post-pandemic humblebrag to the world.
New Zealand is hitching its economic future to Amazon’s Lord of the Rings series | Adam Epstein | April 16, 2021 | Quartz
Well, it’s not really my advice you’re needing, and in actual fact, this is just a humblebrag then.
Future Mom-in-Law, the Porn Star | Eugene Robinson | November 22, 2020 | Ozy
He then regales them, boastful without even the sheen of a humblebrag, with tales of his glittering political career.
Redford Takes on Rahm in the Furious Blur of ‘Chicagoland’ | Tim Teeman | March 6, 2014 | THE DAILY BEAST
This is an excerpt from humblebrag: The Art of False Modesty by Harris Wittels.
12 Best Humblebrag Tweets: Harris Wittels on Lena Dunham, George Clooney & More | Harris Wittels | September 28, 2012 | THE DAILY BEAST

Browse