logo
1 Americannoun
plural
logos-
Also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
-
Printing. logotype.
noun
combining form
noun
Etymology
Origin of logo1
By shortening of logotype or logogram
Origin of LOGO2
< Greek lógos word ( see logos), spelled as if an acronym
Origin of logo-3
< Greek logo-, combining form of lógos logos
Explanation
A logo is a simple design that represents a company, organization, or product. Your college might have a logo composed of a picture of your mascot in your school colors. Just about any company you can think of has a logo, whether it's Apple and its apple or Coca-Cola and its signature red Coke bottle lettering. A logo is meant to immediately convey what the brand is and be memorable enough that you'll think of that brand every time you see the logo. The word has been around since the 1930's, when it's thought to have been shortened from logogram, which combines the Greek logos, "word," with gram, "something written."
Vocabulary lists containing logo
Unit 3: Compelling Evidence
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Awkward
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"Ad Power," "Without Commercials," and "What's Wrong with Advertising"
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
On Thursday, Westminster City Council apologised to the club for the "improper use of their logo and for any offence caused".
From BBC • Apr. 24, 2026
Its logo is one of the most recognized, its customers are some of the most loyal and its products are some of the most ubiquitous.
From Barron's • Apr. 20, 2026
Old Navy’s is somewhat tasteful and tongue-in-cheek, offering a cable-knit cerulean sweater with a charming red high-heel logo, tote bags and tops with a few of the movie’s key phrases printed on them.
From Salon • Apr. 20, 2026
Goop Kitchen is a separate business entity from Goop, but it’s become a fast-growing offshoot of the company with which it shares a logo, founder and name.
From The Wall Street Journal • Apr. 17, 2026
Coal touched its reflective black surface, and the desktop brightened, bringing up the Mirror Tech logo and a search bar.
From "Boy 2.0" by Tracey Baptiste
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
