Also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
Printing. logotype.
By shortening of logotype or logogram
< Greek lógos word ( see logos), spelled as if an acronym
< Greek logo-, combining form of lógos logos
A logo is a simple design that represents a company, organization, or product. Your college might have a logo composed of a picture of your mascot in your school colors. Just about any company you can think of has a logo, whether it's Apple and its apple or Coca-Cola and its signature red Coke bottle lettering. A logo is meant to immediately convey what the brand is and be memorable enough that you'll think of that brand every time you see the logo. The word has been around since the 1930's, when it's thought to have been shortened from logogram, which combines the Greek logos, "word," with gram, "something written."
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“The 200-day moving average isn’t necessarily a line-in-the-sand, but a key level of the market’s overall health,” said Eric Clark, portfolio manager at Logo ETF and chief investment officer at Accuvest.
From Barron's • Mar. 24, 2026
Back in my day, when we were Logo TV.
From Salon • May 3, 2024
Logo patches got the green light from the league before the start of last season.
From Los Angeles Times • Oct. 2, 2023
The album’s publicity campaign included a four-night residency on ABC’s “Jimmy Kimmel Live!” and an online “Metallica Logo Generator” that let fans render their chosen text in the band’s signature lightning-bolt font.
From New York Times • Apr. 24, 2023
The river is navigable up to this island for ships, and small craft proceed a number of miles higher, on the branches of the Port Logo and Rochell.
From Observations Upon the Windward Coast of Africa by Corry, Joseph
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
