logo
noun
a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
logo
1 American
[loh-goh]
/ ˈloʊ goʊ /
noun
-
logos
plural
-
Also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
-
Printing. logotype.
LOGO
2
American
[loh-goh]
/ ˈloʊ goʊ /
noun
Computers.
logo-
3
American
logo-
1
British
combining form
logo
2
British
/ ˈləʊɡəʊ, ˈlɒɡ- /
noun
Other Word Forms
Noun Inflected Forms
Etymology
Origin of logo1
By shortening of logotype or logogram
Origin of LOGO2
< Greek lógos word ( see logos), spelled as if an acronym
Origin of logo-3
< Greek logo-, combining form of lógos logos
Explanation
A logo is a simple design that represents a company, organization, or product. Your college might have a logo composed of a picture of your mascot in your school colors. Just about any company you can think of has a logo, whether it's Apple and its apple or Coca-Cola and its signature red Coke bottle lettering. A logo is meant to immediately convey what the brand is and be memorable enough that you'll think of that brand every time you see the logo. The word has been around since the 1930's, when it's thought to have been shortened from logogram, which combines the Greek logos, "word," with gram, "something written."
Vocabulary lists containing logo
Unit 3: Compelling Evidence
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"Ad Power," "Without Commercials," and "What's Wrong with Advertising"
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
The ruling, issued by the Tripoli-based institution, states that the US sportswear giant was named after the Greek goddess of victory and that its famous swoosh logo was inspired by her wings.
From BBC ● Nov. 3, 2026
One of the messages was in Russian and included a link to a new Telegram account named "Hitcore", the logo of which is a metallic eagle emblazoned over the Russian tricolour flag.
From Barron's ● Nov. 2, 2026
Another winks at “Army of Darkness” fans; look for the logo on Margaret’s work uniform.
From Salon ● Oct. 31, 2026
A red “Supreme” clothing logo sticker is visible on what appears to be the car’s fuel door.
From Los Angeles Times ● Oct. 27, 2026
She scratched at a logo T-shirt weighed down over her right shoulder with a beaded pin that read Sandy June’s Legendary Grandparent.
From "Legendary Frybread Drive-In" by Cynthia Leitich Smith
While playing with LOGO, the youngsters learn simple words, the difference between left and right, and geometric concepts that they would not ordinarily encounter until junior high.
From Time Magazine Archive
OpenAI instructs employees to avoid wearing company logos outside the office and warns them of espionage risks like honeypots.
From The Wall Street Journal ● Oct. 15, 2026
“The unauthorized use of our restaurant premises, signage, logos, or any other proprietary elements in your content may constitute a violation of our intellectual property rights.”
From Los Angeles Times ● Sep. 30, 2026
Commercial logos, banners and tent-like structures are also prohibited.
From Salon ● Sep. 27, 2026
They found that logos and products for brands that produce junk food and drinks - defined by the UK government as being high in fat, salt or sugar - were displayed 65,722 times in total.
From BBC ● Sep. 21, 2026
This, and the section following, is where logos gets its day in the sun.
From "Words Like Loaded Pistols" by Sam Leith
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Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
