logo
noun
a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
logo
1 American
[loh-goh]
/ ˈloʊ goʊ /
noun
-
logos
plural
-
Also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
-
Printing. logotype.
LOGO
2
American
[loh-goh]
/ ˈloʊ goʊ /
noun
Computers.
logo-
3
American
logo-
1
British
combining form
logo
2
British
/ ˈləʊɡəʊ, ˈlɒɡ- /
noun
Other Word Forms
Noun Inflected Forms
Etymology
Origin of logo1
By shortening of logotype or logogram
Origin of LOGO2
< Greek lógos word ( see logos), spelled as if an acronym
Origin of logo-3
< Greek logo-, combining form of lógos logos
Explanation
A logo is a simple design that represents a company, organization, or product. Your college might have a logo composed of a picture of your mascot in your school colors. Just about any company you can think of has a logo, whether it's Apple and its apple or Coca-Cola and its signature red Coke bottle lettering. A logo is meant to immediately convey what the brand is and be memorable enough that you'll think of that brand every time you see the logo. The word has been around since the 1930's, when it's thought to have been shortened from logogram, which combines the Greek logos, "word," with gram, "something written."
Vocabulary lists containing logo
Unit 3: Compelling Evidence
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Awkward
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"Ad Power," "Without Commercials," and "What's Wrong with Advertising"
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
Until recently, there was also a logo displayed at the bottom of the website suggesting the business had received a 'Traveler's Choice Award' from review website, TripAdvisor.
From BBC ● Sep. 8, 2026
"When we approached him, he was wearing a kilt and even had a polo shirt with the Haggis Waggons Tour logo printed on it, so it looked legit at the time."
From BBC ● Sep. 8, 2026
Known as The Flying Kangaroo for the logo displayed on its tail fin and elsewhere, Qantas is investing heavily in fleet renewal that could help it better mitigate the impact of future fuel-price shocks.
From The Wall Street Journal ● Aug. 27, 2026
And next to the opening Warner Bros. logo, there’s an asterisk that reads, “A wholly owned subsidiary of the Acme Corporation.”
From Los Angeles Times ● Aug. 26, 2026
The Mirror Tech logo flashed on the screen behind him.
From "Boy 2.0" by Tracey Baptiste
While playing with LOGO, the youngsters learn simple words, the difference between left and right, and geometric concepts that they would not ordinarily encounter until junior high.
From Time Magazine Archive
It is primarily composed of concrete streets, old family-run stores, and a massive influx of newer, sleeker businesses with scrawled cursive logos and $7 drinks.
From Slate ● Sep. 6, 2026
The sticker will feature a butterfly — an image that Parton had long used in her logos — with the singer’s first name in her handwriting in the middle, all in Tennessee orange and white.
From Los Angeles Times ● Aug. 31, 2026
Joint lead bookrunner and stabilization agent Morgan Stanley adorned its lobbies, elevator banks and turnstiles with SpaceX logos and pictures of Mars.
From MarketWatch ● Aug. 31, 2026
The Football Association and the Football League relented before the start of the 1979-80 season, but sponsors' logos still had to be removed for televised games and all cup ties.
From BBC ● Aug. 13, 2026
Stylized blue butterfly logos decorated the podium, the big screen in the background, the pennants that waved in the slight breeze.
From "Two Degrees" by Alan Gratz
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
