logo
noun
a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
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logo
1 American
[loh-goh]
/ ˈloʊ goʊ /
noun
-
logos
plural
-
Also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
-
Printing. logotype.
LOGO
2
American
[loh-goh]
/ ˈloʊ goʊ /
noun
Computers.
logo-
3
American
logo-
1
British
combining form
logo
2
British
/ ˈləʊɡəʊ, ˈlɒɡ- /
noun
Other Word Forms
Noun Inflected Forms
Etymology
Origin of logo1
By shortening of logotype or logogram
Origin of LOGO2
< Greek lógos word ( see logos), spelled as if an acronym
Origin of logo-3
< Greek logo-, combining form of lógos logos
Explanation
A logo is a simple design that represents a company, organization, or product. Your college might have a logo composed of a picture of your mascot in your school colors. Just about any company you can think of has a logo, whether it's Apple and its apple or Coca-Cola and its signature red Coke bottle lettering. A logo is meant to immediately convey what the brand is and be memorable enough that you'll think of that brand every time you see the logo. The word has been around since the 1930's, when it's thought to have been shortened from logogram, which combines the Greek logos, "word," with gram, "something written."
Vocabulary lists containing logo
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"Ad Power," "Without Commercials," and "What's Wrong with Advertising"
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
The ruling, issued by the Tripoli-based institution, states that the US sportswear giant was named after the Greek goddess of victory and that its famous swoosh logo was inspired by her wings.
From BBC ● Nov. 3, 2026
One of the messages was in Russian and included a link to a new Telegram account named "Hitcore", the logo of which is a metallic eagle emblazoned over the Russian tricolour flag.
From Barron's ● Nov. 2, 2026
Another winks at “Army of Darkness” fans; look for the logo on Margaret’s work uniform.
From Salon ● Oct. 31, 2026
Apple Music’s new visual identity was shaped by vibrating its new sonic logo through mineral oil.
From The Wall Street Journal ● Oct. 22, 2026
“Wouldn’t it be nice if you had an actual label with a logo for your business?”
From "A Place at the Table" by Saadia Faruqi and Laura Shovan
While playing with LOGO, the youngsters learn simple words, the difference between left and right, and geometric concepts that they would not ordinarily encounter until junior high.
From Time Magazine Archive
Firms such as Freshfields and Sheppard have shortened their names and updated their logos to differentiate themselves.
From The Wall Street Journal ● Oct. 14, 2026
Commercial logos, banners and tent-like structures are also prohibited.
From Salon ● Sep. 27, 2026
University logos on their sweatshirts were enhanced or added.
From Los Angeles Times ● Sep. 25, 2026
They found that logos and products for brands that produce junk food and drinks - defined by the UK government as being high in fat, salt or sugar - were displayed 65,722 times in total.
From BBC ● Sep. 21, 2026
Team names and logos hover helpfully over each dormitory, along with a cheery Welcome! message that rotates in different languages.
From "Warcross" by Marie Lu
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Get a wordDefinitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
