market share

American

noun

Economics.

the specific percentage of total industry sales of a particular product achieved by a single company in a given period of time.

market share British

noun

the percentage of a total market, in terms of either value or volume, accounted for by the sales of a specific brand

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

But Nike which still has the biggest market share in sports footwear only has 1,000 shops across the world.

From BBC • Apr. 26, 2026

With the airline losing market share, United’s top executives decided: We’re going to need some bigger planes.

From The Wall Street Journal • Apr. 25, 2026

The two companies are in talks to share technology and manufacturing capacity in Europe, where Chinese cars are rapidly gaining market share, the people familiar with the discussions said.

From The Wall Street Journal • Apr. 24, 2026

The company had been facing a laundry list of potentially existential issues, like repeated technological missteps and an erosion of market share.

From MarketWatch • Apr. 24, 2026

If Burger King and McDonald’s launch a price war to gain market share, they partly make up in volume what they lose in price.

From "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023