showroom
Americannoun
verb (used without object)
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to come into a store to view merchandise and then purchase it from a competitor, usually online, as to get a lower price or wider selection.
For shoes, I usually showroom at a couple of stores, then buy them cheaper online.
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to be used as a place to view rather than buy merchandise.
No store wants to showroom for a website.
verb (used with object)
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to display (merchandise) in a showroom.
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to enter a store and view (merchandise) before purchasing it from a competitor, usually online.
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to use or encourage people to use (a store) as a place to view rather than buy merchandise.
The online retailers are showrooming us out of business.
We’re being showroomed by consumers who browse our stores without buying.
noun
Other Word Forms
Derived Forms
Inflected Forms
Nouns
Etymology
Origin of showroom
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
HELSINKI—“Yes, we have them upstairs,” the receptionist at a Mercedes-Benz dealership on the edge of this city told me last month, after I asked whether the showroom carried any Chinese electric cars.
From The Wall Street Journal ● Jul. 7, 2026
The space, which stretches as far as the eye can see, looks like an office, a showroom, a library and a decaying home all at once.
From Salon ● May 30, 2026
Firefighters are at the scene of a fire at a car showroom near Garvagh, County Londonderry.
From BBC ● May 13, 2026
Street Grandma’s new showroom features its unique silhouettes in a space that feels — as the namesake suggests — like nana’s house.
From Los Angeles Times ● May 1, 2026
Her living room looks like she bought a whole showroom at a furniture store—everything matching and perfectly in its place.
From "Piecing Me Together" by Renée Watson
One is inside brightly-lit, air-conditioned showrooms, where customers move slowly between racks of clothes, escaping the worst of the summer heat.
From BBC ● May 28, 2026
Filosa said the new vehicles it launched last year had been well received and that Stellantis hopes that it can build on that momentum with another 10 models hitting showrooms this year.
From Barron's ● Apr. 30, 2026
Car sales got a boost after deep freeze across much of the country ended and customers were able to get to showrooms.
From MarketWatch ● Apr. 9, 2026
There will, however, be showrooms with fully-furnished home kitchens and bathrooms tailored for a local L.A. audience.
From Los Angeles Times ● Feb. 18, 2026
The company owns factories, machinery and showrooms, and employs mechanics, accountants and secretaries, but all these together do not comprise Peugeot.
From "Sapiens: A Brief History of Humankind" by Yuval Noah Harari
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
