[ pluh-goh-luh ]
/ plʌˈgoʊ lə /

noun Slang.

payment or favor given to people in media or motion pictures for favorable mention or display of a particular product or brand name.
promotional mention or praise of someone or something on radio or television.

Origin of plugola

First recorded in 1955–60; plug + -ola Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019