plugola
Americannoun
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payment or favor given to people in media or motion pictures for favorable mention or display of a particular product or brand name.
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promotional mention or praise of someone or something on radio or television.
Etymology
Origin of plugola
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
If you were a big name—like Jack Benny, whom Samuel calls “the king of integrated advertising”—“plugola” was par for the course.
From The New Yorker
Reaffirming its history as a cavalcade of plugola, the show was front-loaded with numbers from the nominated musicals — and even some that weren’t.
From Washington Post
It’s unclear just how widespread such “plugola” schemes are now.
From Washington Post
Such product-friendly segments aren’t just potentially deceptive; they’re illegal, under a federal law that prohibits “payola” or “plugola,” as the practice is commonly known.
From Washington Post
The payola for the plugola usually goes to accommodating producers or property men.
From Time Magazine Archive
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
