plugola

[ pluh-goh-luh ]
/ plʌˈgoʊ lə /

noun Slang.

payment or favor given to people in media or motion pictures for favorable mention or display of a particular product or brand name.
promotional mention or praise of someone or something on radio or television.

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Origin of plugola

First recorded in 1955–60; plug + -ola
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020