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product placement

noun

  1. the practice of a company paying for its product to be placed in a prominent position in a film or television programme as a form of advertising

“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


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Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

These range from getting paid by for clicks and views, to payments from brands for product placement, and earning commissions when followers buy promoted items.

Read more on Barron's

Sure, I like that show, same as anyone, but this kind of product placement seems like an anti-endorsement.

Read more on Slate

But it’s not just the furtive product placement that makes “F1” so sinister; it’s the movie’s covert apoliticism.

Read more on Salon

You may consider yourself inured to product placement.

Read more on Los Angeles Times

Kulash said that kind of product placement was “scary as s—” back in the late 2000s, when the fear of being perceived as sellouts haunted every rock band.

Read more on Los Angeles Times

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