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product placement

British  

noun

  1. the practice of a company paying for its product to be placed in a prominent position in a film or television programme as a form of advertising

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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However, she stresses that revenue does not come from advertising, sponsored rankings or product placement.

From BBC Jul. 13, 2026

Here’s how Hollywood got hooked on hygiene product placement.

From The Wall Street Journal Mar. 18, 2026

The Parmigiano Reggiano Consortium, the governing body of the Italian cheese, has reportedly signed with United Talent Agency in order to pursue product placement opportunities in film and TV projects.

From Los Angeles Times Nov. 20, 2025

These range from getting paid by for clicks and views, to payments from brands for product placement, and earning commissions when followers buy promoted items.

From Barron's Oct. 9, 2025

My backpack, of blessed memory, could fit four schoolbooks in it, but the Kellner & Newton Messenger Bag was clearly designed for product placement and not storage capacity.

From "Darius the Great Is Not Okay" by Adib Khorram

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