product placement


the practice of a company paying for its product to be placed in a prominent position in a film or television programme as a form of advertising

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Examples from the Web for product placement

Contemporary Examples of product placement

  • The director's product-placement movie hits the silver screen Friday with POM Wonderful as title sponsor.

    The Daily Beast logo
    Morgan Spurlock's Juicy Movie Sponsor

    Lynda Resnick

    April 22, 2011

  • Morgan Spurlock tells Jacob Bernstein the story behind his product-placement extravaganza The Greatest Story Ever Sold.

    The Daily Beast logo
    Morgan Spurlock Punks Hollywood

    Jacob Bernstein

    April 19, 2011