product placement

British  

noun

1. the practice of a company paying for its product to be placed in a prominent position in a film or television programme as a form of advertising

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Example Sentences

The Parmigiano Reggiano Consortium, the governing body of the Italian cheese, has reportedly signed with United Talent Agency in order to pursue product placement opportunities in film and TV projects.

From Los Angeles Times

The live music, the elaborate stage set-up and the strange Ninja Creami product placement at the end all made it feel like a bigger production than most years.

From Los Angeles Times

These range from getting paid by for clicks and views, to payments from brands for product placement, and earning commissions when followers buy promoted items.

From Barron's

Sure, I like that show, same as anyone, but this kind of product placement seems like an anti-endorsement.

From Slate

But it’s not just the furtive product placement that makes “F1” so sinister; it’s the movie’s covert apoliticism.

From Salon