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Synonyms

promote

American  
[pruh-moht] / prəˈmoʊt /

verb (used with object)

promotes, present (3rd person singular) promoted, past participle, past promoting present participle
  1. to help or encourage to exist or flourish; further.

    to promote world peace.

    Synonyms:
    support, help, assist, advance, forward, back, abet
    Antonyms:
    obstruct, discourage
  2. to advance in rank, dignity, position, etc. (opposed to demote).

    Synonyms:
    exalt, raise, elevate
    Antonyms:
    abase, degrade, demote
  3. Education. to put ahead to the next higher stage or grade of a course or series of classes.

  4. to aid in organizing (business undertakings).

  5. to encourage the sales, acceptance, etc., of (a product), especially through advertising or other publicity.

  6. Informal. to obtain (something) by cunning or trickery; wangle.


promote British  
/ prəˈməʊt /

verb

  1. to further or encourage the progress or existence of

  2. to raise to a higher rank, status, degree, etc

  3. to advance (a pupil or student) to a higher course, class, etc

  4. to urge the adoption of; work for

    to promote reform

  5. to encourage the sale of (a product) by advertising or securing financial support

  6. chess to exchange (a pawn) for any piece other than a king when the pawn reaches the 8th rank

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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Conjugated Forms

Present

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Etymology

Origin of promote

First recorded in 1350–1400; Middle English promoten, from Latin prōmōtus, past participle of prōmovēre “to move forward, advance”; see pro- 1, motive

Explanation

If you work for a marketing firm, your job is to promote new products — to publicize them and to try to get the public to buy them. The verb promote can also mean to advance to a higher position. Because of your hard work, your boss might decide to promote you. In school, passing students are promoted each year when they enter a higher grade. In chess, the verb promote is used when a pawn is exchanged for a higher ranking piece. Make sure you promote your pawn to a queen, giving you two queens on the board and a strong advantage in the game.

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Vocabulary lists containing promote

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Vance appeared on the liberal-leaning program to promote his new book on his decision to become a Catholic.

From Los Angeles Times • Jun. 24, 2026

This is bad news for youth leagues, which improve communities and promote a healthy lifestyle, and for American professional teams, which rely on youth academies to create talent pipelines.

From The Wall Street Journal • Jun. 23, 2026

“His decisions helped to promote this period of global prosperity and stability,” he said.

From Los Angeles Times • Jun. 22, 2026

The new findings suggest Heliconius butterflies could become a useful system for investigating how ecological changes, including the evolution of adult pollen feeding, may promote longer life.

From Science Daily • Jun. 22, 2026

A new campaign, “Return to class to promote the revolution,” finally took Ji-yong and Ji-yun back to school.

From "Red Scarf Girl: A Memoir of the Cultural Revolution" by Ji-li Jiang

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