[ pruh-moht ]
See synonyms for: promotepromotedpromotespromoting on

verb (used with object),pro·mot·ed, pro·mot·ing.
  1. to help or encourage to exist or flourish; further: to promote world peace.

  2. to advance in rank, dignity, position, etc. (opposed to demote).

  1. Education. to put ahead to the next higher stage or grade of a course or series of classes.

  2. to aid in organizing (business undertakings).

  3. to encourage the sales, acceptance, etc., of (a product), especially through advertising or other publicity.

  4. Informal. to obtain (something) by cunning or trickery; wangle.

Origin of promote

First recorded in 1350–1400; Middle English promoten, from Latin prōmōtus, past participle of prōmovēre “to move forward, advance”; see pro-1, motive

Other words for promote

Opposites for promote

Other words from promote

  • pro·mot·able, adjective
  • pro·mot·a·bil·i·ty, noun
  • pre·pro·mote, verb (used with object), pre·pro·mot·ed, pre·pro·mot·ing.
  • self-pro·mot·ing, adjective
  • un·pro·mot·a·ble, adjective
  • un·pro·mot·ed, adjective Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2024

How to use promote in a sentence

  • So Mistral has devoted himself to promoting knowledge of its history, traditions, language, and religion.

    Frdric Mistral | Charles Alfred Downer
  • When not promoting some unholy rag, Shoeblossom resembled an elderly gentleman of studious habits.

    The Gold Bat | P. G. Wodehouse
  • There is no game like this for promoting warmth and exercising the ingenuity.

    The Book of Sports: | William Martin
  • In the case of gangrened wounds a little earth has been found efficacious in promoting healthy action of the skin.

  • Mine were under a benevolent prince, in promoting the commerce, manufactures, and agriculture of his kingdom.

British Dictionary definitions for promote


/ (prəˈməʊt) /

  1. to further or encourage the progress or existence of

  2. to raise to a higher rank, status, degree, etc

  1. to advance (a pupil or student) to a higher course, class, etc

  2. to urge the adoption of; work for: to promote reform

  3. to encourage the sale of (a product) by advertising or securing financial support

  4. chess to exchange (a pawn) for any piece other than a king when the pawn reaches the 8th rank

Origin of promote

C14: from Latin prōmovēre to push onwards, from pro- 1 + movēre to move

Derived forms of promote

  • promotable, adjective
  • promotion, noun
  • promotional, adjective

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012