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verb (used with object), pro·mot·ed, pro·mot·ing.
  1. to help or encourage to exist or flourish; further: to promote world peace.
  2. to advance in rank, dignity, position, etc. (opposed to demote).
  3. Education. to put ahead to the next higher stage or grade of a course or series of classes.
  4. to aid in organizing (business undertakings).
  5. to encourage the sales, acceptance, etc., of (a product), especially through advertising or other publicity.
  6. Informal. to obtain (something) by cunning or trickery; wangle.
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Origin of promote

1350–1400; Middle English promoten < Latin prōmōtus, past participle of prōmovēre to move forward, advance. See pro-1, motive
Related formspro·mot·able, adjectivepro·mot·a·bil·i·ty, nounpre·pro·mote, verb (used with object), pre·pro·mot·ed, pre·pro·mot·ing.self-pro·mot·ing, adjectiveun·pro·mot·a·ble, adjectiveun·pro·mot·ed, adjective


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Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

Related Words


Examples from the Web for promoting

Contemporary Examples

Historical Examples

  • He spared no pains in promoting the interests which the State had confided to him.

  • It's kind of you to think of promoting me, but this is my place.

    The Lightning Conductor Discovers America

    C. N. (Charles Norris) Williamson and A. M. (Alice Muriel) Williamson

  • If you keep on promoting me, I'll arrive first thing you know.

    In Apple-Blossom Time

    Clara Louise Burnham

  • If you take pains to please your employers they will not be backward in promoting you.

  • And you may rely on it that Fra Girolamo is as firm as a rock on that point of promoting peace.


    George Eliot

British Dictionary definitions for promoting


verb (tr)
  1. to further or encourage the progress or existence of
  2. to raise to a higher rank, status, degree, etc
  3. to advance (a pupil or student) to a higher course, class, etc
  4. to urge the adoption of; work forto promote reform
  5. to encourage the sale of (a product) by advertising or securing financial support
  6. chess to exchange (a pawn) for any piece other than a king when the pawn reaches the 8th rank
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Derived Formspromotable, adjectivepromotion, nounpromotional, adjective

Word Origin

C14: from Latin prōmovēre to push onwards, from pro- 1 + movēre to move
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for promoting



late 14c., "to advance (someone) to a higher grade or office," from Old French promoter and directly from Latin promotus, past participle of promovere "move forward, advance; cause to advance, push onward; bring to light, reveal," from pro- "forward" (see pro-) + movere "to move" (see move (v.)). General sense of "to further the growth or progress of (anything)" is from 1510s. Related: Promoted; promoting.

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Online Etymology Dictionary, © 2010 Douglas Harper