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Synonyms

promoter

American  
[pruh-moh-ter] / prəˈmoʊ tər /

noun

  • promoters
    plural
  1. a person or thing that promotes, furthers, or encourages.

  2. a person who initiates or takes part in the organizing of a company, development of a project, etc.

  3. a person who organizes and provides financial backing for a sporting event or entertainment.

  4. Chemistry. any substance that in small amounts is capable of increasing the activity of a catalyst.

  5. Also called collectorMetallurgy. a water-repellent reagent enhancing the ability of certain ores to float so that they can be extracted by the flotation process.

  6. Genetics.

    1. a site on a DNA molecule at which RNA polymerase binds and initiates transcription.

    2. a gene sequence that activates transcription.

  7. Obsolete. an informer.


promoter British  
/ prəˈməʊtə /

noun

  1. a person or thing that promotes

  2. a person who helps to organize, develop, or finance an undertaking

  3. a person who organizes and finances a sporting event, esp a boxing match

  4. chem a substance added in small amounts to a catalyst to increase its activity

  5. genetics a sequence of nucleotides, associated with a structural gene, that must bind with messenger RNA polymerase before transcription can proceed

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

promoter Scientific  
/ prə-mōtər /
  1. The region of an operon that acts as the initial binding site for RNA polymerase.


Other Word Forms

Derived Forms

Inflected Forms

Nouns

Etymology

Origin of promoter

First recorded in 1400–50; late Middle English; promote + -er 1; replacing earlier promotour, from Anglo-French

Explanation

If you’ve been trying to get anyone and everyone to go see your friend’s band perform, then you could call yourself a promoter of that band. A promoter is a supporter, advocate, or booster for a person, group, or event. A promoter is an active supporter of something. A promoter of democracy, for example, is someone who tries to spread democracy throughout the world. Being a promoter is also a profession; one might be hired to make arrangements and generate publicity for some form of public entertainment, like a boxing match or a concert. Perhaps if you tell enough people about your friend's band, the band will hire you as its official promoter.

Keep Reading on Vocabulary.com

Vocabulary lists containing promoter

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Due to high winds at Stagecoach, festival promoter Goldenvoice postponed the festival Saturday night and attendees briefly evacuated.

From Los Angeles Times Aug. 21, 2026

Filed on Tuesday by the band's company Hyde Lane, the complaint claims Netflix Studios and live promoter AEG Presents have caused "substantial confusion" among consumers.

From BBC Aug. 19, 2026

LA Jazz Festival was a major project for Ludlow, a former Los Angeles City Council member turned music promoter and community activist after pleading guilty to misappropriating funds in 2006.

From Los Angeles Times Aug. 7, 2026

The cost of event cancellation insurance is usually a percentage of the artists’ “guarantees”—the amount a show’s promoter promises to pay regardless of how many people show up.

From The Wall Street Journal Aug. 6, 2026

One enterprising promoter even offered to pay Smith to hold training tutorials.

From "Seabiscuit: An American Legend" by Laura Hillenbrand

The study's data and AI models may also support the design of synthetic promoters, sequences that can switch genes on or off, with functions tailored for specific purposes.

From Science Daily Aug. 23, 2026

The following year, the fest was moved to September, but Hurricane Ida forced promoters to cancel after heavy rain turned the Farm — the festival’s venue — into a muddy mess.

From Los Angeles Times Aug. 21, 2026

BBC Newsbeat has contacted the promoters, venues and the band for comment, but has not received any responses.

From BBC Aug. 7, 2026

Of course, promoters of private funds will contend that West’s results aren’t fair.

From The Wall Street Journal Jul. 31, 2026

Next came a proposal for a $2 million “Bobby Fischer Museum,” to be housed in Iceland—or maybe it should be Brooklyn, the promoters mused.

From "Endgame" by Frank Brady

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