puff piece

noun

Informal.

1. a newspaper article, book, public-relations film, etc., whose purpose is to praise or flatter.

puff piece

noun

1. a flattering newspaper or magazine article about a person or an organization

Idioms and Phrases

An approving or flattering article, as in That was really a puff piece about the conductor, written by her cousin. The use of puff for “exaggerated praise” dates from about 1600; piece was added in the mid-1900s.

Example Sentences

This decision prompted George F. Will to write a fawning puff piece proclaiming that Oldham “merits promotion” to the Supreme Court.

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But "The World According to Allee Willis" isn’t just a puff piece celebrating Willis’ achievements.

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Trump billed the running commentary as a live analysis of what he called “her puff piece.”

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She said, “You warned me this wasn’t going to be a puff piece, and it was a truth piece, and I feel like you really did my story justice.”

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If even the Post is writing this kind of puff piece, then what incentive do they have to change their ways?

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