proprietary name of a make of watches, trademark reg. 1908 by German businessman Hans Wilsdorf, with Wilsdorf & Davis, London. Invented name. Company moved out of Britain 1912 for tax purposes and now is headquartered in Geneva.
Examples from the Web for rolex
Contemporary Examples of rolex
As he describes why he plans to spend the rest of his days in Kisangani, a pet parrot gnaws on his Rolex.‘Argo’ in the Congo: The Ghosts of the Stanleyville Hostage Crisis
November 23, 2014
When Apple Watch comes out early next year, it will be cooler and more relevant than any Rolex or Cartier.Will Apple Take Down the Luxury Watch Industry?
September 10, 2014
They continued under current GOP Governor Bob “Rolex” McDonnell, who then proposed even deeper cuts last year.Why Gus Deeds Wasn't Hospitalized
November 20, 2013
Anything of value, every single Rolex, diamond earring, or anything else, they had sold.Paris Hilton on ‘The Bling Ring,’ Kim Kardashian, and Her Cash Money Records Album
June 12, 2013
Jackson is also being questioned as to how he obtained the $40,000 he allegedly used to buy a female friend a Rolex watch.Why African-American Voters Still Support Jesse Jackson Jr.
November 19, 2012