rub in

British  

verb

1. to spread with pressure, esp in order to cause to be absorbed

2. informal to harp on (something distasteful to a person, of which he or she does not wish to be reminded)

---

rub in Idioms  

1. Also, rub it in. Harp on something, especially an unpleasant matter, as in She always rubs in the fact that she graduated with honors and I didn't, or I know I forgot your birthday, but don't keep rubbing it in. This idiom alludes to the expression rub salt into a wound, an action that makes the wound more painful; it dates from medieval times and remains current. [Mid-1800s] Also see rub someone's nose in it.

---

Example Sentences

Also unsatisfied are those who approve of nothing he has done and yet are happy to rub in his face his TACO-like unwillingness to engage in further acts of which they would also disapprove.

From The Wall Street Journal • Apr. 10, 2026

My mom warned me against trying to rub in the detergent, which she explained might actually remove the color of the jeans themselves.

From Salon • Jul. 28, 2022

The rub, in critics’ eyes, is that Apple previously had installed no functionality on devices that would give it access to user photos — under any circumstances.

From Washington Post • Aug. 13, 2021

You can hear the struggle and the rub in the playing, like wind blowing against rough terrain.

From Los Angeles Times • Jan. 25, 2021

Did she really need to rub in her first-place reign?

From "Sir Fig Newton and the Science of Persistence" by Sonja Thomas

Related Words

• accentuate
• affirm
• assert
• highlight
• indicate
• maintain
• point out
• reiterate
• repeat
• underline
• underscore