schtick

The Chamber of Commerce picked up the schtick a couple times.

Such a tightly controlled presentation, however, can grow grating over time, especially with a schtick like Drake’s that banks on fans caring about the emotional messiness of his personal life.

For most of the candidates, the first speech was all about their schtick.

People tend to roll their eyes and give Nugent a pass because the ranting is seen as just part of his schtick.