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Synonyms

showroom

American  
[shoh-room, -room] / ˈʃoʊˌrum, -ˌrʊm /

noun

  1. a room used for the display of goods or merchandise.


verb (used without object)

  1. to come into a store to view merchandise and then purchase it from a competitor, usually online, as to get a lower price or wider selection.

    For shoes, I usually showroom at a couple of stores, then buy them cheaper online.

  2. to be used as a place to view rather than buy merchandise.

    No store wants to showroom for a website.

verb (used with object)

  1. to display (merchandise) in a showroom.

  2. to enter a store and view (merchandise) before purchasing it from a competitor, usually online.

  3. to use or encourage people to use (a store) as a place to view rather than buy merchandise.

    The online retailers are showrooming us out of business.

    We’re being showroomed by consumers who browse our stores without buying.

showroom British  
/ ˈʃəʊˌruːm, -ˌrʊm /

noun

  1. a room in which goods, such as cars, are on display

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

  • showrooming noun

Etymology

Origin of showroom

First recorded in 1610–20; show + room

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

He once ran into Cary Grant at a showroom in New York; the two acknowledged each other as equals.

From The Wall Street Journal

But at the moment there are uniformed officers standing by to demonstrate how the system works, which makes it feel more like a tech showroom.

From BBC

Their studio offices also serve as marketing centers, with showrooms and meeting spaces where brands can host proprietary events not open to the public.

From Los Angeles Times

With similar industrial strategies and no overlap, the pair could share sales offices, showrooms or even production, he said.

From The Wall Street Journal

And people who buy a sedan on a budget may return later to the same showroom for a higher-price offering.

From The Wall Street Journal