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showroom

American  
[shoh-room, -room] / ˈʃoʊˌrum, -ˌrʊm /

noun

  • showrooms
    plural
  1. a room used for the display of goods or merchandise.


verb (used without object)

  1. to come into a store to view merchandise and then purchase it from a competitor, usually online, as to get a lower price or wider selection.

    For shoes, I usually showroom at a couple of stores, then buy them cheaper online.

  2. to be used as a place to view rather than buy merchandise.

    No store wants to showroom for a website.

verb (used with object)

  1. to display (merchandise) in a showroom.

  2. to enter a store and view (merchandise) before purchasing it from a competitor, usually online.

  3. to use or encourage people to use (a store) as a place to view rather than buy merchandise.

    The online retailers are showrooming us out of business.

    We’re being showroomed by consumers who browse our stores without buying.

showroom British  
/ ˈʃəʊˌruːm, -ˌrʊm /

noun

  1. a room in which goods, such as cars, are on display

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Derived Forms

Inflected Forms

Nouns


Etymology

Origin of showroom

First recorded in 1610–20; show + room


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

On Evelpidon Street, the building where Lisa's body was found is actually the shell of a former car showroom.

From BBC ● Aug. 7, 2026

At a car showroom at the market, owner Noor Ali was surrounded by a dozen colourful vehicles built with imported Japanese parts.

From Barron's ● Jul. 5, 2026

Rescuers raced to 29 sites across the city, including residential buildings, a car showroom, a utilities company and other civilian infrastructure.

From The Wall Street Journal ● Jun. 2, 2026

The space, which stretches as far as the eye can see, looks like an office, a showroom, a library and a decaying home all at once.

From Salon ● May 30, 2026

He was one of the best salesmen, but the showroom let him go.

From "Landscape with Invisible Hand" by M.T. Anderson

Tree-shaded boulevards are lined with flagship Ferrari, Lamborghini and Rolls-Royce showrooms, as well as designer boutiques and Michelin-starred restaurants.

From Barron's ● Aug. 4, 2026

One is inside brightly-lit, air-conditioned showrooms, where customers move slowly between racks of clothes, escaping the worst of the summer heat.

From BBC ● May 28, 2026

The group is in the midst of a tranche of launches it calls its largest ever, with more than 40 new models hitting showrooms between last year and next.

From The Wall Street Journal ● Apr. 29, 2026

The multi-year partnership will add two new Rivian showrooms to the Commons at Calabasas and the Americana at Brand in Glendale.

From Los Angeles Times ● Apr. 29, 2026

The company owns factories, machinery and showrooms, and employs mechanics, accountants and secretaries, but all these together do not comprise Peugeot.

From "Sapiens: A Brief History of Humankind" by Yuval Noah Harari

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