[ shoh-room, -room ]
See synonyms for showroom on
  1. a room used for the display of goods or merchandise.

verb (used without object)
  1. to come into a store to view merchandise and then purchase it from a competitor, usually online, as to get a lower price or wider selection: For shoes, I usually showroom at a couple of stores, then buy them cheaper online.

  2. to be used as a place to view rather than buy merchandise: No store wants to showroom for a website.

verb (used with object)
  1. to display (merchandise) in a showroom.

  2. to enter a store and view (merchandise) before purchasing it from a competitor, usually online.

  1. to use or encourage people to use (a store) as a place to view rather than buy merchandise: The online retailers are showrooming us out of business.We’re being showroomed by consumers who browse our stores without buying.

Origin of showroom

First recorded in 1610–20; show + room

Other words from showroom

  • showrooming, noun

Words Nearby showroom Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2024

How to use showroom in a sentence

British Dictionary definitions for showroom


/ (ˈʃəʊˌruːm, -ˌrʊm) /

  1. a room in which goods, such as cars, are on display

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012