showroom
Americannoun
verb (used without object)
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to come into a store to view merchandise and then purchase it from a competitor, usually online, as to get a lower price or wider selection.
For shoes, I usually showroom at a couple of stores, then buy them cheaper online.
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to be used as a place to view rather than buy merchandise.
No store wants to showroom for a website.
verb (used with object)
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to display (merchandise) in a showroom.
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to enter a store and view (merchandise) before purchasing it from a competitor, usually online.
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to use or encourage people to use (a store) as a place to view rather than buy merchandise.
The online retailers are showrooming us out of business.
We’re being showroomed by consumers who browse our stores without buying.
noun
Other Word Forms
Derived Forms
Etymology
Origin of showroom
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Rescuers raced to 29 sites across the city, including residential buildings, a car showroom, a utilities company and other civilian infrastructure.
From The Wall Street Journal • Jun. 2, 2026
One night, not long after his roleplay session with the good doctor, Clark spots a crack of light coming from a wall in the sub-basement of his store’s showroom.
From Salon • May 30, 2026
Designer Carol Young has carried Burton’s jewelry at her Undesigned showroom in Los Feliz for 20 years.
From Los Angeles Times • May 18, 2026
Firefighters are at the scene of a fire at a car showroom near Garvagh, County Londonderry.
From BBC • May 13, 2026
“I thought we could drop by Lorenzo Hussingtree's showroom on our way to Worcester. New tiles. They're exquisite.”
From "Black Swan Green" by David Mitchell
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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.