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Synonyms

showroom

American  
[shoh-room, -room] / ˈʃoʊˌrum, -ˌrʊm /

noun

  1. a room used for the display of goods or merchandise.

verb (used without object)

  1. to come into a store to view merchandise and then purchase it from a competitor, usually online, as to get a lower price or wider selection.

    For shoes, I usually showroom at a couple of stores, then buy them cheaper online.

  2. to be used as a place to view rather than buy merchandise.

    No store wants to showroom for a website.

verb (used with object)

  1. to display (merchandise) in a showroom.

  2. to enter a store and view (merchandise) before purchasing it from a competitor, usually online.

  3. to use or encourage people to use (a store) as a place to view rather than buy merchandise.

    The online retailers are showrooming us out of business.

    We’re being showroomed by consumers who browse our stores without buying.
showroom British  
/ ˈʃəʊˌruːm, -ˌrʊm /

noun

  1. a room in which goods, such as cars, are on display

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

  • showrooming noun

Etymology

Origin of showroom

First recorded in 1610–20; show + room

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

He once ran into Cary Grant at a showroom in New York; the two acknowledged each other as equals.

From The Wall Street Journal • Mar. 5, 2026

“We use the space as a showroom, as a social space that transforms from a traditional workplace into more of an experiential space,” Rapp said.

From Los Angeles Times • Feb. 27, 2026

In a showroom targeting the US market, images of cowboy hats, military tanks and whiskey adorned display shelves.

From Barron's • Feb. 13, 2026

The dealership sold high performance, executive and classic cars for 16 years from its showroom at Walnut Farm Science Park in Sidlesham.

From BBC • Jan. 23, 2026

The waving goddess stood outlined by the smoking metal wing as if she were a model in a showroom of plane wreckage.

From "Beauty Queens" by Libba Bray

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.