What The “X” In “Xbox” Stand For? Published November 11, 2010 No letter in the English language gets around like X. The 24th letter of the alphabet shows up everywhere, from the popular Xbox to standing in for a signature on legal documents. It represents a chromosome, signifies the multiplication process, and marks “the spot” on treasure maps. Let’s explore just a few of the uses of this versatile letter. The story behind the X in Xbox isn’t as mysterious as you might think. The original name was the DirectX box, which came from a group of Microsoft DirectX developers. Microsoft DirectX is a collection of application programming interfaces. Generation X, or Gen X, refers to the generation born after the Baby Boom ended; its last members graduated from high school in 1999. The photographer Robert Capa coined the term. But Douglas Copeland popularized it with a successful novel published in 1991. “Generation X” tells the story of members of an uncertain and lost generation. There are a few theories regarding where and when X was first used to signify the unknown. One probable thought is that Descartes used the last three letters of the alphabet as unknowns to correspond with the first three letters, which were used for known quantities. X, of course, was part of this group. X is often found in friendly and amorous correspondence next to O. In XOXO, X represents a kiss and O represents a hug. The first recorded use of this term for affection was in 1765. Great Britain was the first country to designate films with raunchy content with X, and the U.S. soon followed suit. In the same vein, XX on malt liquor stands for “double quality” and XXX stands for “strongest quality.” This designation dates back to 1827.