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Word of the Day
Tuesday, August 07, 2018

Definitions for normcore

  1. a fashion style or way of dressing characterized by ordinary, plain clothing with no designer names, often a reaction against trendy fashion.
  2. clothes that conform to this style: I wear normcore on weekends—usually a t-shirt and jeans.
  3. noting or relating to this style: She’s definitely a normcore dresser.

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Citations for normcore
At first, I spotted just occasional forays into normcore: the rare cool kid wearing clothes as lukewarm as the last sips of deli coffee—mock turtlenecks with Tevas and Patagonia windbreakers; Uniqlo khakis with New Balance sneakers or Crocs and souvenir-stand baseball caps. Fiona Duncan, "Normcore: Fashion for Those Who Realize They're One in 7 Billion," New York, February 26, 2014
Never mind that she’s royalty, Kate is in the vanguard of something that’s a bit like normcore (deliberately dressing in an untrendy way), only bigger and broader, which henceforth shall be known as Katenorm. Shane Watson, "The Duchess of Cambridge's new relaxed style is like a royal version of 'normcore'," Telegraph, June 14, 2018
Origin of normcore
2005-2010
Normcore has the unpleasant feel of a neologism such as doublethink in George Orwell’s novel 1984. Normcore may be formed from norm (“a standard, the average level”) or normal (“conforming to a standard”); core may simply be from core (“essential part”) or be a shortening of hard-core (“uncompromising”). Normcore entered English in 2014.
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