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90s Slang You Should Know


[uh-sur-tiv] /əˈsɜr tɪv/
confidently aggressive or self-assured; positive: aggressive; dogmatic:
He is too assertive as a salesman.
having a distinctive or pronounced taste or aroma.
Origin of assertive
First recorded in 1555-65; assert + -ive
Related forms
assertively, adverb
assertiveness, noun
nonassertive, adjective
nonassertively, adverb
nonassertiveness, noun
overassertive, adjective
overassertively, adverb
overassertiveness, noun
pseudoassertive, adjective
pseudoassertively, adverb
unassertive, adjective
unassertively, adverb
unassertiveness, noun
1. forceful, decisive, forward. Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2017.
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Examples from the Web for assertive
Contemporary Examples
Historical Examples
  • Night was assertive in its heaviness, but communicative of its mysteries in its wild scents—the silent music of its hour.

  • This assertive Briton has no desire to lose identity in "Brahm."

    Oswald Langdon Carson Jay Lee
  • There was in them something else, or more, than the assertive grossness of life.

    The House of Pride Jack London
  • He was a slender fellow with close-clipped, assertive red hair.

    The Arena Various
  • He represents the assertive, Jacksonian period of our national existence.

British Dictionary definitions for assertive


confident and direct in claiming one's rights or putting forward one's views
given to making assertions or bold demands; dogmatic or aggressive
Derived Forms
assertively, adverb
assertiveness, noun
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Origin and History for assertive

1560s, "declaratory, positive, full of assertion," from assert + -ive. Meaning "insisting on one's rights" is short for self-assertive (1865).

Online Etymology Dictionary, © 2010 Douglas Harper
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