slogan

[sloh-guhn]

noun

1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.

2. a war cry or gathering cry, as formerly used among the Scottish clans.

slogan

/ ˈsləʊɡən /

noun

1. a distinctive or topical phrase used in politics, advertising, etc

2. history a Highland battle cry

Word History and Origins

Origin of slogan¹

1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( slew ² ) + gairm cry

Word History and Origins

Origin of slogan¹

C16: from Gaelic sluagh-ghairm war cry, from sluagh army + gairm cry

Example Sentences

The same banner went on to quote a white supremacist slogan known as the 14 Words: "We must secure the existence of our people and a future for white children."

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Sanseito, running on a "Japan First" slogan, has recently surged from one to 15 seats, drawing away conservative voters.

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Starting on 27 September with protests across 10 cities, the crowds have been building through the week, chanting slogans such as: "No World Cup, health comes first" and "We want hospitals not football stadiums".

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Large numbers turned out regardless, behind banners with slogans like "Stop the Massacre" and "Hands off the Flotilla!"

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“It’s awesome,” said Snell, who was wearing a blue hoodie emblazoned with the Dodgers playoff slogan “Built For Fall” across the front.

Read more on Los Angeles Times

Related Words

• expression 
• jingle 
• phrase 
• rallying cry www.thesaurus.com
• saying 
• trademark