confidently aggressive or self-assured; positive: aggressive; dogmatic: He is too assertive as a salesman.
having a distinctive or pronounced taste or aroma.
Click for a side-by-side comparison of meanings. Use the word comparison feature to learn the differences between similar and commonly confused words.
- as·ser·tive·ly, adverb
- as·ser·tive·ness, noun
- non·as·ser·tive, adjective
- non·as·ser·tive·ly, adverb
- non·as·ser·tive·ness, noun
- o·ver·as·ser·tive, adjective
- o·ver·as·ser·tive·ly, adverb
- o·ver·as·ser·tive·ness, noun
- pseu·do·as·ser·tive, adjective
- pseu·do·as·ser·tive·ly, adverb
- un·as·ser·tive, adjective
- un·as·ser·tive·ly, adverb
- un·as·ser·tive·ness, noun
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
How to use assertive in a sentence
They acknowledge the unprecedented challenges facing us and the need for more assertive and determined action.Why now was the right time for Bahrain to normalize relations with Israel | jakemeth | October 30, 2020 | Fortune
Google Health, in turn, penned a polite, nuanced but assertive rebuttal arguing for their need to protect patient information and prevent the AI from malicious attacks.Can We Trust AI Doctors? Google Health and Academics Battle It Out | Shelly Fan | October 20, 2020 | Singularity Hub
Still, the naturally shy Magbegor admits she needs to be more assertive to take her game to the next level.Why This Aussie WNBA Star Is Tackling Racial Injustice | Leslie dela Vega | October 2, 2020 | Ozy
Women are constantly told they need to change themselves—be more assertive, or wear more makeup—to succeed.The Best Workplaces for Women are expanding the turf for women in finance | lbelanger225 | September 18, 2020 | Fortune
A more recent sign of the growing antagonism is the unease that Apple, a relative Switzerland among CTV platforms, could become more assertive in its dealings with media companies distributing apps on Apple TV.
And, in all fairness to Lady Gaga, any singer who matches up with Tony Bennett needs to get loud and assertive.
It tells me we need more women, and men, to raise their girls the way my parents raised me: to be assertive, confident and proud.Sheryl Sandberg's Got a Bigger Problem Than Bossy-Gate | Keli Goff | March 17, 2014 | THE DAILY BEAST
He would recognize the angry, assertive tone of comments on web articles as the exact same tendency he identified in 1929.The Smartest Book About Our Digital Age Was Published in 1929 | Ted Gioia | January 5, 2014 | THE DAILY BEAST
They are proving more assertive than ever before in demanding the rights that adults have until now failed to deliver.Gordon Brown: Malala’s Fight for Girls’ Education in Pakistan Continues | Gordon Brown | June 17, 2013 | THE DAILY BEAST
The goal is to make art more assertive, and more accessible to more people.
She was more self-important and self-assertive, and Zizi wondered if she had learned something definite against some suspect.In the Onyx Lobby | Carolyn Wells
Presently, with her alert, rather assertive blue eyes she saw Kitty, and came forward.You Never Know Your Luck, Complete | Gilbert Parker
This discussion is necessarily didactic and assertive for it is impossible to prove or disprove any of these postulates.The Inhumanity of Socialism | Edward F. Adams
He was an absolute positivist; his positivism did not make him self-assertive nor peremptory; on the contrary, it oppressed him.Contemporary Russian Novelists | Serge Persky
His taste in literature was uniformly bad, but very definite, and far more assertive than his views on biological questions.Tales Of Men And Ghosts | Edith Wharton
British Dictionary definitions for assertive
confident and direct in claiming one's rights or putting forward one's views
given to making assertions or bold demands; dogmatic or aggressive
- assertively, adverb
- assertiveness, noun
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012