Dictionary.com
Thesaurus.com
Synonyms

assertive

American  
[uh-sur-tiv] / əˈsɜr tɪv /

adjective

  1. confidently aggressive or self-assured; positive: aggressive; dogmatic.

    He is too assertive as a salesman.

    Synonyms:
    forward, decisive, forceful
  2. having a distinctive or pronounced taste or aroma.


assertive British  
/ əˈsɜːtɪv /

adjective

  1. confident and direct in claiming one's rights or putting forward one's views

  2. given to making assertions or bold demands; dogmatic or aggressive

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Usage

What does assertive mean? Assertive commonly means confident and direct when trying to get what one wants or saying what one wants to say. It can also mean aggressive, forceful, or having a tendency to make demands.These two meanings are typically applied to people, their personalities, or their actions. Assertive is sometimes also applied to food to mean having a bold flavor.Example: If you want your work to be noticed, you have to be more assertive—you can’t just sit quietly at every meeting.

Other Word Forms

  • assertively adverb
  • assertiveness noun
  • nonassertive adjective
  • nonassertively adverb
  • nonassertiveness noun
  • overassertive adjective
  • overassertively adverb
  • overassertiveness noun
  • pseudoassertive adjective
  • pseudoassertively adverb
  • unassertive adjective
  • unassertively adverb
  • unassertiveness noun

Etymology

Origin of assertive

First recorded in 1555–65; assert + -ive

Compare meaning

How does assertive compare to similar and commonly confused words? Explore the most common comparisons:

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The U.A.E.’s newly assertive approach is a fundamental shift in its strategic outlook, said officials from a Persian Gulf state.

From The Wall Street Journal

It has a faint, almost red-hot intensity; it’s not aggressive, but assertive.

From Salon

It marked the latest victory in Turkey's increasingly assertive push to recover antiquities illegally taken abroad -- a campaign supported by a newly-developed AI tool for identifying cultural assets of Turkish origin.

From Barron's

The US security umbrella is particularly relevant in the face of an increasingly assertive China.

From Barron's

Docter was the least assertive member of the braintrust, according to people who worked with him, and seemed happiest focusing on the emotional core of his own movies.

From The Wall Street Journal