Also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
Printing. logotype.
By shortening of logotype or logogram
< Greek lógos word ( see logos), spelled as if an acronym
< Greek logo-, combining form of lógos logos
A logo is a simple design that represents a company, organization, or product. Your college might have a logo composed of a picture of your mascot in your school colors. Just about any company you can think of has a logo, whether it's Apple and its apple or Coca-Cola and its signature red Coke bottle lettering. A logo is meant to immediately convey what the brand is and be memorable enough that you'll think of that brand every time you see the logo. The word has been around since the 1930's, when it's thought to have been shortened from logogram, which combines the Greek logos, "word," with gram, "something written."
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Look again at that Knicks video, and you’ll see the Kalshi logo on the fan’s microphone and the dancing robot’s jersey.
From Slate • Jun. 27, 2026
The logo on the exterior of the 8-year-old venue known for its retractable roof was eventually deemed too complicated to be covered.
From The Wall Street Journal • Jun. 27, 2026
The Canadian Instagram page of Heinz changed its profile picture to a badly taped-over version of its logo, and posted a picture of its ketchup with the logo censored.
From The Wall Street Journal • Jun. 27, 2026
Van Heel has worked in marketing and strategy for many years, notably for Sky, and has also been involved in the logo designs for the BBC and England Rugby.
From BBC • Jun. 24, 2026
Mustafa’s T-shirt literally has the Captain America logo on it.
From "Amina's Song" by Hena Khan
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
