Also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
Printing. logotype.
By shortening of logotype or logogram
< Greek lógos word ( see logos), spelled as if an acronym
< Greek logo-, combining form of lógos logos
A logo is a simple design that represents a company, organization, or product. Your college might have a logo composed of a picture of your mascot in your school colors. Just about any company you can think of has a logo, whether it's Apple and its apple or Coca-Cola and its signature red Coke bottle lettering. A logo is meant to immediately convey what the brand is and be memorable enough that you'll think of that brand every time you see the logo. The word has been around since the 1930's, when it's thought to have been shortened from logogram, which combines the Greek logos, "word," with gram, "something written."
Looking to grow your vocabulary? Check out this interactive, curated word list from our team of English language specialists at Vocabulary.com – one of over 17,000 lists we've built to help learners worldwide!
Interested in learning more words like this one? Our team at Vocabulary.com has got you covered! You can review flashcards, quiz yourself, practice spelling, and more – and it's all completely free to use!
Want to remember this word for good? Start your learning journey today with our library of interactive, themed word lists built by the experts at Vocabulary.com – we'll help you make the most of your study time!
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Look again at that Knicks video, and you’ll see the Kalshi logo on the fan’s microphone and the dancing robot’s jersey.
From Slate • Jun. 27, 2026
The logo on the exterior of the 8-year-old venue known for its retractable roof was eventually deemed too complicated to be covered.
From The Wall Street Journal • Jun. 27, 2026
On Instagram, Gillette posted a picture of its stadium logo covered in what looks like a mound of shaving foam with the caption, “At least we got to choose how we cover it.”
From The Wall Street Journal • Jun. 27, 2026
Levi's has since rolled out the tarp logo across stores in London, Paris, Milan, Berlin, Hong Kong, Brazil and Mexico.
From BBC • Jun. 25, 2026
And it wasn’t at all the same butterfly logo as on the landscaper’s page.
From "The Strangers" by Margaret Peterson Haddix
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
