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logotype

American  
[law-guh-tahyp, log-uh-] / ˈlɔ gəˌtaɪp, ˈlɒg ə- /

noun

  1. Also called logo.  a single piece of type bearing two or more uncombined letters, a syllable, or a word.

  2. logo.


logotype British  
/ ˈlɒɡəʊˌtaɪp /

noun

  1. printing a piece of type with several uncombined characters cast on it

  2. Also called: logo.  a trademark, company emblem, or similar device

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

  • logotypy noun

Etymology

Origin of logotype

First recorded in 1810–20; logo- + type

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The company leading the experiment, Neberdine Pharmaceutical Biotech, has a logo inspired by Paul Rand’s logotype for I.B.M., its typography dotting the eyes with inviting soft surrealism.

From The New Yorker • Sep. 21, 2018

Brian McMullen, who designed the Lucky Peach logotype, was the magazine’s first art director, producing its first three issues.

From New York Times • Mar. 17, 2017

There will be a new logotype on Coke cans, boxes, signs, trucks, cups, glasses and uniforms�everything but the bottles.

From Time Magazine Archive

At the Los Angeles Times, the women's section logotype has metamorphosed from "Women" to "Family" to "Part IV" to its present "View."

From Time Magazine Archive

Change for the diphthong or for a logotype, as �, ffi.

From Abbreviations and Signs A Primer of Information about Abbreviations and Signs, with Classified Lists of Those in Most Common Use by Hamilton, Frederick W. (Frederick William)