psychographics

[ sahy-kuh-graf-iks ]
/ ˌsaɪ kəˈgræf ɪks /

noun (used with a singular verb)

the use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies.

Origin of psychographics

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

British Dictionary definitions for psychographics

psychographics

/ (ˌsaɪkəʊˈɡræfɪks) /

pl n

(functioning as singular) the study and grouping of people according to their attitudes and tastes, esp for market research

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012