psychographics

[ sahy-kuh-graf-iks ]

noun

, (used with a singular verb)

1. the use of demographics demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies.

psychographics

/ ˌsaɪkəʊˈɡræfɪks /

plural noun

1. functioning as singular the study and grouping of people according to their attitudes and tastes, esp for market research

Word History and Origins

Origin of psychographics¹

psycho- + (demo)graphics