retention

American  

[ri-ten-shuhn] / rɪˈtɛn ʃən /

noun

1. the act of retaining.

2. the state of being retained.

3. the power to retain; capacity for retaining.

4. the act or power of remembering things; memory.

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retention British  

/ rɪˈtɛnʃən /

noun

1. the act of retaining or state of being retained

2. the capacity to hold or retain liquid

3. the capacity to remember

4. pathol the abnormal holding within the body of urine, faeces, etc, that are normally excreted

5. commerce a sum of money owed to a contractor but not paid for an agreed period as a safeguard against any faults found in the work carried out

6. (plural) accounting profits earned by a company but not distributed as dividends; retained earnings

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Usage

What is retention? Retention is the act of retaining, that is, holding onto or keeping possession of something, as in Kim noted the plant’s successful retention of water. Retention is also used to refer to the state of being retained or having the power to retain something, as in The lawyer was outraged by the police’s continued retention of his client. Retention can also mean that something or someone has the power to retain things, especially a person’s ability to retain information in their memory, as in Weekly testing is done to improve students’ retention of what they have learned. Example: Justine worked hard to improve the retention of skilled employees at her company.

Other Word Forms

• nonretention
  noun
• overretention
  noun

Etymology

Origin of retention

First recorded in 1350–1400; Middle English retencion, from Latin retentiōn-, stem of retentiō “restraint, withholding,” from retent(us) “held back” (past participle of retinēre “to hold back”; see retain) + -iō -ion

Explanation

You can use retention to mean the ability to keep or hold. If you have extraordinary powers of retention, you remember everything you hear or learn. Are your ankles ever swollen after a long flight? This comes from the lack of movement which can cause the retention of water. The roots of the word, Latin re- "back" and tenere "to hold," say it all. You often use the word in the military or business contexts to talk about keeping soldiers, or employees, from leaving. If you're lucky, they might offer you a retention bonus to prevent you from quitting.

Example Sentences

Firms now often retain the brands of companies they buy and use bonuses and other retention strategies to keep staff on board.

From The Wall Street Journal • May 29, 2026

Some analysts say the real warning sign won’t necessarily appear in revenue growth, but in slowing net new store additions, rising closure rates, or deteriorating franchisee retention.

From Barron's • May 26, 2026

“If you’re going to focus on recruitment and retention, you have to be pragmatic and address the needs of young women,” Newsom said.

From Los Angeles Times • May 14, 2026

The company reported a net dollar retention rate of 139%, up from 136% the previous quarter and the highest rate in over two years.

From MarketWatch • May 14, 2026

Despite Yutar’s shrill plea for their retention, Justice de Wet ordered them removed.

From "Long Walk to Freedom" by Nelson Mandela