showroom
Americannoun
verb (used without object)
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to come into a store to view merchandise and then purchase it from a competitor, usually online, as to get a lower price or wider selection.
For shoes, I usually showroom at a couple of stores, then buy them cheaper online.
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to be used as a place to view rather than buy merchandise.
No store wants to showroom for a website.
verb (used with object)
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to display (merchandise) in a showroom.
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to enter a store and view (merchandise) before purchasing it from a competitor, usually online.
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to use or encourage people to use (a store) as a place to view rather than buy merchandise.
The online retailers are showrooming us out of business.
We’re being showroomed by consumers who browse our stores without buying.
noun
Other Word Forms
Derived Forms
Inflected Forms
Nouns
Etymology
Origin of showroom
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
At a car showroom at the market, owner Noor Ali was surrounded by a dozen colourful vehicles built with imported Japanese parts.
From Barron's ● Jul. 5, 2026
One night, not long after his roleplay session with the good doctor, Clark spots a crack of light coming from a wall in the sub-basement of his store’s showroom.
From Salon ● May 30, 2026
Firefighters are at the scene of a fire at a car showroom near Garvagh, County Londonderry.
From BBC ● May 13, 2026
While General Motors spent years working fruitlessly to develop rotary engines, Mazda’s efforts made it to the showroom floor.
From The Wall Street Journal ● Apr. 24, 2026
“I thought we could drop by Lorenzo Hussingtree's showroom on our way to Worcester. New tiles. They're exquisite.”
From "Black Swan Green" by David Mitchell
One is inside brightly-lit, air-conditioned showrooms, where customers move slowly between racks of clothes, escaping the worst of the summer heat.
From BBC ● May 28, 2026
DANBURY, Conn.—Ethan Allen Interiors is saying goodbye to its giant showrooms.
From The Wall Street Journal ● May 22, 2026
Stellantis hopes to build on that momentum, with another 10 models hitting showrooms this year, he added.
From Barron's ● Apr. 30, 2026
Customers had a hard time getting to showrooms in January because of frozen conditions on the roads.
From MarketWatch ● Apr. 1, 2026
The company owns factories, machinery and showrooms, and employs mechanics, accountants and secretaries, but all these together do not comprise Peugeot.
From "Sapiens: A Brief History of Humankind" by Yuval Noah Harari
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
