Are you a demographic?
Demographic is a word that means "the classification of people for statistical purposes, such as by age, race, gender, or income." Advertisers often use demographics to target consumers. Similarly, pollsters and politicians use demographics to identify voting patterns.
Because of these categorizations, various names have popped up to describe people who have similar characteristics and beliefs. Can data pigeonhole you? You could be a soccer mom or a tree-hugger without even knowing it . . . .