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innovate

American  
[in-uh-veyt] / ˈɪn əˌveɪt /

verb (used without object)

innovates, present (3rd person singular) innovated, past participle, past innovating present participle
  1. to introduce something new; make changes in anything established.


verb (used with object)

innovates, present (3rd person singular) innovated, past participle, past innovating present participle
  1. to introduce (something new) for or as if for the first time.

    to innovate a computer operating system.

  2. Archaic. to alter.

innovate British  
/ ˈɪnəˌveɪt /

verb

  1. to invent or begin to apply (methods, ideas, etc)

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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Etymology

Origin of innovate

First recorded in 1540–50; from Latin innovātus, past participle of innovāre “to renew, alter,” equivalent to in- intensive prefix + novātus, past participle of novā(re) “to renew,” verbal derivative of novus “new” + -tus past participle suffix); see in- 2, new

Explanation

Innovate means to bring something new to something. If you love cranberry seltzers, you might innovate by adding limeade or by making the drink with cran-raspberry juice instead. In our culture obsessed with finding the next new thing, the word innovate is very popular––behind every "new and improved" label slapped onto the packaging of some perfectly useful product is some eager beaver buried in the ranks of a company, scheming ways to innovate.

Keep Reading on Vocabulary.com

Vocabulary lists containing innovate

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

We are trying to innovate with the Pure Leaf brand on mental focus.

From The Wall Street Journal Jul. 9, 2026

The mismatch bodes ill for an economy already in crisis and struggling to innovate.

From Barron's Jun. 30, 2026

A senior executive at Amazon said in an internal note last October that the company needed to be organised "more leanly" because AI was "enabling companies to innovate much faster than ever before."

From BBC Jun. 23, 2026

“Micron’s strategic collaboration with Anthropic brings together the industry-leading capabilities of both companies to innovate and scale next-generation AI infrastructure,” Micron’s chief business officer, Sumit Sadana, said in a statement.

From MarketWatch Jun. 22, 2026

The mere creative instinct does not innovate, but reproduces.

From Intentions by Wilde, Oscar

A Nike spokeswoman said that more diverse interests in China plays to Nike’s strengths as a company that innovates across sporting categories.

From The Wall Street Journal May 12, 2026

Meta hasn’t been sitting idly by while OpenAI innovates.

From MarketWatch Oct. 13, 2025

The collective bargaining agreement, which extends the current CBA by four years, through 2030, “revolutionizes the game, raises standards, and innovates the business,” Berman added.

From Los Angeles Times Aug. 22, 2024

Here’s a contrarian thought: That critique misses a wider point about how Apple innovates, because the company has used the project to power a whole ecosystem of products and services that have been unmitigated successes.

From New York Times Feb. 28, 2024

But in religion it is always the zealous sect which innovates, which progresses, and which has influence.

From The Life of Jesus by Renan, Ernest

Cesena, like most Italian clubs, rent their stadium and training facilities from the local authority, but Cole has innovated where he can.

From BBC Apr. 16, 2026

Social media platforms innovated new ways to keep users scrolling.

From Salon Feb. 7, 2026

Apple has gotten some flak from critics on Wall Street who say the company hasn’t innovated enough in its smartphone business.

From MarketWatch Nov. 26, 2025

During his Springbok tenure, the former Free State flanker, who won 37 international caps, has innovated with strokes of genius such as naming a bench with just one back and rolling mauls in open play.

From Barron's Nov. 9, 2025

Tristan und Isolde is an out-and-out masterpiece, with sweeping, yearning themes, deserving of its place in music’s pantheon, whatever it may or may not have innovated.

From "The Story of Music" by Howard Goodall

As someone who is perennially image-conscious, constantly innovating, and occasionally rash, it’s not surprising that an artist like Madonna would incorporate new technology into her art.

From Salon Jul. 8, 2026

“We are focused on innovating at the pace of demand, supporting accelerating investments in growth and capitalization on strategic opportunities while effectively managing our capital structure.”

From The Wall Street Journal Jun. 23, 2026

But they fail to appreciate that companies innovating and creating new markets can grow faster for longer and in a more durable, repeatable manner than the market generally expects.

From Barron's Jun. 11, 2026

Let’s stop innovating, let’s stop trying to break the mold on them.

From Los Angeles Times Jun. 11, 2026

Thallus 1–2´ long, forked, innovating from the apex, with a somewhat diffuse costa; peduncle very hairy, 1–1½´ long.—Introduced into greenhouses; always sterile, but easily recognized by the characteristic receptacles.

From The Manual of the Botany of the Northern United States Including the District East of the Mississippi and North of North Carolina and Tennessee by Gray, Asa

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