logo
noun
a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
logo
1 American
[loh-goh]
/ ˈloʊ goʊ /
noun
-
logos
plural
-
Also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
-
Printing. logotype.
LOGO
2
American
[loh-goh]
/ ˈloʊ goʊ /
noun
Computers.
logo-
3
American
logo-
1
British
combining form
logo
2
British
/ ˈləʊɡəʊ, ˈlɒɡ- /
noun
Other Word Forms
Noun Inflected Forms
Etymology
Origin of logo1
By shortening of logotype or logogram
Origin of LOGO2
< Greek lógos word ( see logos), spelled as if an acronym
Origin of logo-3
< Greek logo-, combining form of lógos logos
Explanation
A logo is a simple design that represents a company, organization, or product. Your college might have a logo composed of a picture of your mascot in your school colors. Just about any company you can think of has a logo, whether it's Apple and its apple or Coca-Cola and its signature red Coke bottle lettering. A logo is meant to immediately convey what the brand is and be memorable enough that you'll think of that brand every time you see the logo. The word has been around since the 1930's, when it's thought to have been shortened from logogram, which combines the Greek logos, "word," with gram, "something written."
Vocabulary lists containing logo
Unit 3: Compelling Evidence
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Awkward
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"Ad Power," "Without Commercials," and "What's Wrong with Advertising"
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
This term uniforms will be limited to three items with a school logo, like a blazer, jumper or sportswear – plus a tie for secondary schools.
From BBC ● Sep. 2, 2026
The Hoodie Tote is made from fleece with Gap’s logo emblazoned across the front and a drawstring closure.
From The Wall Street Journal ● Sep. 1, 2026
Humans mostly shop at Acme, too, with Green slapping its logo on normal cellphones, computers and, yikes, government missiles.
From Los Angeles Times ● Aug. 26, 2026
They jumped right in, came up with a name, Ricochet, and a logo.
From Los Angeles Times ● Aug. 19, 2026
I wrap my tallit around my shoulders and put on my favorite kippah—the one with the logo of the Denver Broncos.
From "Linked" by Gordon Korman
While playing with LOGO, the youngsters learn simple words, the difference between left and right, and geometric concepts that they would not ordinarily encounter until junior high.
From Time Magazine Archive
Acme’s opening logos, WBD would be a subsidiary of the Acme juggernaut itself, now known as “Warner-Acme Group.”
From Slate ● Sep. 1, 2026
The sticker will feature a butterfly — an image that Parton had long used in her logos — with the singer’s first name in her handwriting in the middle, all in Tennessee orange and white.
From Los Angeles Times ● Aug. 31, 2026
Joint lead bookrunner and stabilization agent Morgan Stanley adorned its lobbies, elevator banks and turnstiles with SpaceX logos and pictures of Mars.
From MarketWatch ● Aug. 31, 2026
They’re all about assertive fonts and logos and taglines, because they want to convey seriousness and reliability.
From The Wall Street Journal ● Aug. 13, 2026
While the other containers were brightly colored and marked with company logos, this one was black with big patches of orange rust.
From "City of the Plague God" by Sarwat Chadda
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
