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promote

American  
[pruh-moht] / prəˈmoʊt /

verb (used with object)

promotes, present (3rd person singular) promoted, past participle, past promoting present participle
  1. to help or encourage to exist or flourish; further.

    to promote world peace.

    Synonyms:
    support, help, assist, advance, forward, back, abet
    Antonyms:
    obstruct, discourage
  2. to advance in rank, dignity, position, etc. (opposed to demote).

    Synonyms:
    exalt, raise, elevate
    Antonyms:
    abase, degrade, demote
  3. Education. to put ahead to the next higher stage or grade of a course or series of classes.

  4. to aid in organizing (business undertakings).

  5. to encourage the sales, acceptance, etc., of (a product), especially through advertising or other publicity.

  6. Informal. to obtain (something) by cunning or trickery; wangle.


promote British  
/ prəˈməʊt /

verb

  1. to further or encourage the progress or existence of

  2. to raise to a higher rank, status, degree, etc

  3. to advance (a pupil or student) to a higher course, class, etc

  4. to urge the adoption of; work for

    to promote reform

  5. to encourage the sale of (a product) by advertising or securing financial support

  6. chess to exchange (a pawn) for any piece other than a king when the pawn reaches the 8th rank

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Derived Forms

Etymology

Origin of promote

First recorded in 1350–1400; Middle English promoten, from Latin prōmōtus, past participle of prōmovēre “to move forward, advance”; see pro- 1, motive

Explanation

If you work for a marketing firm, your job is to promote new products — to publicize them and to try to get the public to buy them. The verb promote can also mean to advance to a higher position. Because of your hard work, your boss might decide to promote you. In school, passing students are promoted each year when they enter a higher grade. In chess, the verb promote is used when a pawn is exchanged for a higher ranking piece. Make sure you promote your pawn to a queen, giving you two queens on the board and a strong advantage in the game.

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Vocabulary lists containing promote

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

“Save Electricity Customers Billions, Promote Equity,” he urged in the email.

From Los Angeles Times • Jun. 4, 2025

It has since been largely replaced by Japan's non-governmental, non-profit Organisation to Promote Japanese Restaurants Abroad and the Ministry of Agriculture, Forestry and Fisheries promotion of businesses that use Japanese ingredients.

From Salon • Jul. 22, 2024

Marty Bradley, whose son Joshua attends Promote two days a week, said the service offers more than just care.

From BBC • Jan. 20, 2024

"Promote fair opportunities, increase the income of low-income people, expand middle-income groups, standardise the order of income distribution and standardise wealth accumulation mechanisms."

From Reuters • Oct. 16, 2022

Promote musical and dramatic entertainments in settlements and orphanages.

From The Boy and the Sunday School A Manual of Principle and Method for the Work of the Sunday School with Teen Age Boys by Alexander, John L.

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