assure
[ uh-shoo r, uh-shur ]
/ əˈʃʊər, əˈʃɜr /
verb (used with object), as·sured, as·sur·ing.
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What’s The Difference Between “Assure,” “Ensure,” And “Insure”?One of our readers recently asked about the differences between assure, ensure, and insure. All three of these words ultimately derive from the Latin word sēcūrus meaning “safe.” As with many words that share ancestors, these terms’ meanings overlap thematically, but they’re not necessarily interchangeable. Here’s a look at the key differences. Assure was the first of the three to enter English with a reflexive sense of “to have …
What’s The Difference Between “Assure,” “Ensure,” And “Insure”?One of our readers recently asked about the differences between assure, ensure, and insure. All three of these words ultimately derive from the Latin word sēcūrus meaning “safe.” As with many words that share ancestors, these terms’ meanings overlap thematically, but they’re not necessarily interchangeable. Here’s a look at the key differences. Assure was the first of the three to enter English with a reflexive sense of “to have …
Nearby words
assumptive, assumptively, assur, assurance, assurbanipal, assure, assured, assured tenancy, assuredly, assurgent, assurnasirpal ii
Origin of assure
Related formsas·sur·er, as·su·ror, nounin·ter·as·sure, verb (used with object), in·ter·as·sured, in·ter·as·sur·ing.pre·as·sure, verb (used with object), pre·as·sured, pre·as·sur·ing.un·as·sur·ing, adjective
Dictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
Examples from the Web for assuring
British Dictionary definitions for assuring
assure
/ (əˈʃʊə) /
verb (tr; may take a clause as object)
to cause to feel sure or certain; convinceto assure a person of one's love
to promise; guaranteehe assured us that he would come
to state positively or with assurance
to make (an event) certain; ensure
mainly British to insure against loss, esp of life
property law another word for convey
Derived Formsassurable, adjectiveassurer, noun
Word Origin for assure
C14: from Old French aseürer to assure, from Medieval Latin assēcūrāre to secure or make sure, from sēcūrus secure
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Word Origin and History for assuring
assure
late 14c., from Old French asseurer (12c., Modern French assurer) "to reassure, calm, protect, to render sure," from Vulgar Latin *assecurar, from Latin ad- "to" (see ad-) + securus "safe, secure" (see secure (adj.)). Related: Assured; assuring.
Online Etymology Dictionary, © 2010 Douglas Harper