assure

[uh-shoo r, uh-shur]

SEE MORE SYNONYMS FOR assure ON THESAURUS.COM

verb (used with object), as·sured, as·sur·ing.

to declare earnestly to; inform or tell positively; state with confidence to: She assured us that everything would turn out all right.

to cause to know surely; reassure: He assured himself that no one was left on the bus.

to pledge or promise; give surety of; guarantee: He was assured a job in the spring.

to make (a future event) sure; ensure: This contract assures the company's profit this month.

to secure or confirm; render safe or stable: to assure a person's position.

to give confidence to; encourage.

Chiefly British. to insure, as against loss.

Nearby words

Origin of assure

1325–75; Middle English as(e)uren, assuren < Old French aseurer < Late Latin assēcūrāre, equivalent to Latin as- as- + sēcūr- (see secure) + -ā- thematic vowel + -re infinitive suffix

Related formsas·sur·er, as·su·ror, nounin·ter·as·sure, verb (used with object), in·ter·as·sured, in·ter·as·sur·ing.pre·as·sure, verb (used with object), pre·as·sured, pre·as·sur·ing.un·as·sur·ing, adjective

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Examples from the Web for assuring

Its stated role is to protect public health by assuring the safety of foods, medicines, and cosmetics.
The Best Regulator? That’s Easy. It’s the Market.|Veronique de Rugy|October 16, 2014|DAILY BEAST
A cartoon on the final weekend showed Bill Clinton assuring a box with air holes, “Only a few days more, Hillary.”
Everyone Sees the Hillary They Want to See|Eleanor Clift|June 17, 2014|DAILY BEAST
He has been assuring the world for weeks that Moscow is just a friendly observer to the chaos in Ukraine.
Putin Was Right: This Internet Thing Really Was Created by the CIA|Eli Lake|April 24, 2014|DAILY BEAST
Now, of course, Anthony is assuring us that all of this is old news.
Weiner’s Sexting Matters; He’s Running For Mayor|Michelle Cottle|July 24, 2013|DAILY BEAST

Are there really no code-based controls for assuring that specific surveillance is specifically justified?
It’s Time to Rewrite the Internet to Give Us Better Privacy, and Security|Lawrence Lessig|June 12, 2013|DAILY BEAST
Gudrun, the Scandinavian Medea, gives Atli the hearts of his two sons to eat, assuring him that they are calves' hearts.
Zoological Mythology, Volume I (of 2)|Angelo de Gubernatis
I thanked Kanimapo, assuring him that I would follow his advice.
The Young Llanero|W.H.G. Kingston
She decided to call the ayah and relieve her poor heart by assuring her of the innocence of her granddaughter.
A Bottle in the Smoke|Milne Rae
Assuring myself of this, I left the room as quickly as I had entered it.
Great Porter Square, v. 1|Benjamin Leopold Farjeon
All three laughed as they accepted his offer, assuring him that his suspicions were correct.
The Dop Doctor|Clotilde Inez Mary Graves

British Dictionary definitions for assuring

assure

verb (tr; may take a clause as object)

to cause to feel sure or certain; convinceto assure a person of one's love

to promise; guaranteehe assured us that he would come

to state positively or with assurance

to make (an event) certain; ensure

mainly British to insure against loss, esp of life

property law another word for convey

Derived Formsassurable, adjectiveassurer, noun

Word Origin for assure

C14: from Old French aseürer to assure, from Medieval Latin assēcūrāre to secure or make sure, from sēcūrus secure

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for assuring

assure

late 14c., from Old French asseurer (12c., Modern French assurer) "to reassure, calm, protect, to render sure," from Vulgar Latin *assecurar, from Latin ad- "to" (see ad-) + securus "safe, secure" (see secure (adj.)). Related: Assured; assuring.