assure

[uh-shoo r, uh-shur]

See more synonyms for assure on Thesaurus.com

verb (used with object), as·sured, as·sur·ing.

to declare earnestly to; inform or tell positively; state with confidence to: She assured us that everything would turn out all right.
to cause to know surely; reassure: He assured himself that no one was left on the bus.
to pledge or promise; give surety of; guarantee: He was assured a job in the spring.

to make (a future event) sure; ensure: This contract assures the company's profit this month.
to secure or confirm; render safe or stable: to assure a person's position.
to give confidence to; encourage.
Chiefly British. to insure, as against loss.

Origin of assure

1325–75; Middle English as(e)uren, assuren < Old French aseurer < Late Latin assēcūrāre, equivalent to Latin as- as- + sēcūr- (see secure) + -ā- thematic vowel + -re infinitive suffix

Related formsas·sur·er, as·su·ror, nounin·ter·as·sure, verb (used with object), in·ter·as·sured, in·ter·as·sur·ing.pre·as·sure, verb (used with object), pre·as·sured, pre·as·sur·ing.un·as·sur·ing, adjective

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

Related Words for assuring

satisfy, encourage, persuade, reassure, affirm, vow, confirm, guarantee, insure, ensure, secure, sell, inspire, comfort, soothe, bag, hearten, aver, certify, swear

Examples from the Web for assuring

Contemporary Examples of assuring

Its stated role is to protect public health by assuring the safety of foods, medicines, and cosmetics.
The Best Regulator? That’s Easy. It’s the Market.
Veronique de Rugy
October 16, 2014
A cartoon on the final weekend showed Bill Clinton assuring a box with air holes, “Only a few days more, Hillary.”
Everyone Sees the Hillary They Want to See
Eleanor Clift
June 17, 2014
He has been assuring the world for weeks that Moscow is just a friendly observer to the chaos in Ukraine.
Putin Was Right: This Internet Thing Really Was Created by the CIA
Eli Lake
April 24, 2014
Now, of course, Anthony is assuring us that all of this is old news.
Weiner’s Sexting Matters; He’s Running For Mayor
Michelle Cottle
July 24, 2013
Are there really no code-based controls for assuring that specific surveillance is specifically justified?
It’s Time to Rewrite the Internet to Give Us Better Privacy, and Security
Lawrence Lessig
June 12, 2013

Historical Examples of assuring

And that for one who had apparently deceived her in assuring her that her heart was free?
Clarissa, Volume 2 (of 9)
Samuel Richardson
Assuring Adams therefore of this truth, he begged him to give some account how he came there.
Joseph Andrews, Vol. 2
Henry Fielding
Assuring him that I was quite well, I asked the name of the other ship.
The Long Labrador Trail
Dillon Wallace
And in spite of the assuring voice, the hand inspired distrust.
White Fang
Jack London
It was almost as if he were assuring himself of the safety of revealing himself.
The Law-Breakers
Ridgwell Cullum

British Dictionary definitions for assuring

assure

verb (tr; may take a clause as object)

to cause to feel sure or certain; convinceto assure a person of one's love
to promise; guaranteehe assured us that he would come
to state positively or with assurance
to make (an event) certain; ensure
mainly British to insure against loss, esp of life
property law another word for convey

Derived Formsassurable, adjectiveassurer, noun

Word Origin for assure

C14: from Old French aseürer to assure, from Medieval Latin assēcūrāre to secure or make sure, from sēcūrus secure

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for assuring

assure

late 14c., from Old French asseurer (12c., Modern French assurer) "to reassure, calm, protect, to render sure," from Vulgar Latin *assecurar, from Latin ad- "to" (see ad-) + securus "safe, secure" (see secure (adj.)). Related: Assured; assuring.