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assure

[ uh-shoo r, uh-shur ]
/ əˈʃʊər, əˈʃɜr /
SEE SYNONYMS FOR assure ON THESAURUS.COM

verb (used with object), as·sured, as·sur·ing.

Content related to assure

What’s The Difference Between “Assure,” “Ensure,” And “Insure”?One of our readers recently asked about the differences between assure, ensure, and insure. All three of these words ultimately derive from the Latin word sēcūrus meaning “safe.” As with many words that share ancestors, these terms’ meanings overlap thematically, but they’re not necessarily interchangeable. Here’s a look at the key differences. Assure was the first of the three to enter English with a reflexive sense of “to have …
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Words related to assure

satisfy, encourage, persuade, reassure, affirm, vow, confirm, guarantee, insure, ensure, secure, sell, inspire, comfort, soothe, bag, hearten, aver, certify, swear

Words nearby assure

assumptionist, assumptive, assur, assurance, assurbanipal, assure, assured, assured tenancy, assurgent, assurnasirpal ii, assyr.

Origin of assure

1325–75; Middle English as(e)uren, assuren < Old French aseurer < Late Latin assēcūrāre, equivalent to Latin as- as- + sēcūr- (see secure) + -ā- thematic vowel + -re infinitive suffix

OTHER WORDS FROM assure

as·sur·er, as·su·ror, nounin·ter·as·sure, verb (used with object), in·ter·as·sured, in·ter·as·sur·ing.pre·as·sure, verb (used with object), pre·as·sured, pre·as·sur·ing.un·as·sur·ing, adjective
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Examples from the Web for assuring

British Dictionary definitions for assuring

assure
/ (əˈʃʊə) /

verb (tr; may take a clause as object)

to cause to feel sure or certain; convinceto assure a person of one's love
to promise; guaranteehe assured us that he would come
to state positively or with assurance
to make (an event) certain; ensure
mainly British to insure against loss, esp of life
property law another word for convey

Derived forms of assure

assurable, adjectiveassurer, noun

Word Origin for assure

C14: from Old French aseürer to assure, from Medieval Latin assēcūrāre to secure or make sure, from sēcūrus secure
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012