ensure

[en-shoor, -shur]

verb (used with object)

ensured, ensuring 

1. to secure or guarantee.

   This letter will ensure you a hearing.

2. to make sure or certain.

   measures to ensure the success of an undertaking.

3. to make secure or safe, as from harm.

   Synonyms: safeguard, guard, protect

4. insure.

ensure

/ -ˈʃɔː, ɛnˈʃʊə /

verb

1. (may take a clause as object) to make certain or sure; guarantee

   this victory will ensure his happiness

2. to make safe or secure; protect

Other Word Forms

• ensurer noun
• unensured adjective

Word History and Origins

Origin of ensure¹

First recorded in 1350–1400; Middle English ensuren, from Anglo-French enseurer; en- ¹ ( def. ), sure ( def. )

Example Sentences

He said the government should put more money into training and apprenticeships to ensure the sector had the skills it needed, but that was not a "quick fix".

From BBC

The IDF told the BBC it has comprehensive processes to "ensure implementation with the Law of Armed Conflict".

From BBC

The school says a third of its pupils need help with toilet training when they join nursery, but the school works with parents to ensure they are toilet-trained by the time they reach reception.

From BBC

The union, which represents Pantry workers, inked a deal with Pustilnikov ensuring that the diner would keep union representation and bring back all 25 workers who lost their jobs when it closed in March.

From Los Angeles Times

"Our model ensures the farmer is not exposed to any risk. If the crop fails or there's a market issue, the loss is ours - not the farmers'," he says.

From BBC

Related Words

• assure 
• establish 
• insure 
• protect 
• provide 
• safeguard 
• secure 

When To Use

What's the difference between ensure, insure, and assure?

Ensure most commonly means to guarantee or make certain, as in Working hard ensures success. Insure typically means to guarantee against loss or harm or, more specifically, to cover with insurance. Assure usually means to tell someone something with confidence or to cause someone to know something with certainty—it often means the same thing as reassure.It’s no wonder there’s confusion between the three words—all three are verbs that are based on the Latin root sēcūrus, meaning safe. Making things even more confusing is the fact that ensure and insure can be used interchangeably in most senses. Still, insure is much more commonly used in the context of insurance, like car insurance, health insurance, and homeowner’s insurance. These kinds of insurance insure you—they give you coverage that provides you with compensation in certain cases and situations.Ensure is typically used in a more general way in the context of actions that are done to make sure that something happens or is the case, as in We need to ensure that the meeting starts on time.Assure is always used in the context of communication, especially in situations in which someone is trying to make someone else feel better about something. It’s used in the phrase rest assured.Here’s a quick cheat sheet to remember the most common uses of each word:ensure = make sureinsure = cover with insuranceassure = reassureHere’s an example of ensure, insure, and assure used correctly in a sentence.Example: She assured me that the company has ensured that every employee has the opportunity to be insured.Want to learn more? Read the full breakdown of the difference between ensure, insure, and assure.