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innovate

American  
[in-uh-vayt] / ˈɪn əˌveɪt /

verb (used without object)

  • innovates,
    present (3rd person singular)
  • innovated,
    past participle,  past
  • innovating
    present participle
  1. to introduce something new; make changes in anything established.


verb (used with object)

  • innovates,
    present (3rd person singular)
  • innovated,
    past participle,  past
  • innovating
    present participle
  1. to introduce (something new) for or as if for the first time.

    to innovate a computer operating system.

  2. Archaic. to alter.

innovate British  
/ ˈɪnəˌveɪt /

verb

  1. to invent or begin to apply (methods, ideas, etc)

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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Etymology

Origin of innovate

First recorded in 1540–50; from Latin innovātus, past participle of innovāre “to renew, alter,” equivalent to in- intensive prefix + novātus, past participle of novā(re) “to renew,” verbal derivative of novus “new” + -tus past participle suffix); see in- 2, new

Explanation

Innovate means to bring something new to something. If you love cranberry seltzers, you might innovate by adding limeade or by making the drink with cran-raspberry juice instead. In our culture obsessed with finding the next new thing, the word innovate is very popular––behind every "new and improved" label slapped onto the packaging of some perfectly useful product is some eager beaver buried in the ranks of a company, scheming ways to innovate.

Keep Reading on Vocabulary.com

Vocabulary lists containing innovate

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

"We innovate every day to combat evolving threats, and we're committed to providing a safe and trusted platform for kids," the former Apple CEO said.

From Barron's ● Oct. 6, 2026

It means holding developers accountable for preventable harms while preserving their ability to innovate.

From MarketWatch ● Sep. 22, 2026

As the largest stock market-listed ice cream company in the world, with a market capitalisation of around £8bn, it has the funds to innovate.

From BBC ● Aug. 14, 2026

They say the decision is sort of to make space to innovate the live show and incorporate new things.

From Los Angeles Times ● Aug. 13, 2026

He is sensible that his business is not to innovate, out to secure and to establish,—that reformations at this day are attempts at best of ambiguous utility.

From The Works of the Right Honourable Edmund Burke, Vol. 05 (of 12) by Edmund Burke

A Nike spokeswoman said that more diverse interests in China plays to Nike’s strengths as a company that innovates across sporting categories.

From The Wall Street Journal ● May 12, 2026

Besson innovates with a subplot about Dracul’s foray into the world of perfume as he develops an intoxicating fragrance in Florence using French lavender, testing the potion on the pre-Revolution socialites in towering white-powdered wigs.

From Los Angeles Times ● Feb. 6, 2026

Meta hasn’t been sitting idly by while OpenAI innovates.

From MarketWatch ● Oct. 13, 2025

Here’s a contrarian thought: That critique misses a wider point about how Apple innovates, because the company has used the project to power a whole ecosystem of products and services that have been unmitigated successes.

From New York Times ● Feb. 28, 2024

But there is no certainty beforehand; and if he fails, he expects blame not because he innovates, but because he has failed by innovating.

From Oxford Lectures on Poetry by Andrew Cecil Bradley

But when the law required greater car safety, companies innovated to create technologies to make cars safer.

From The Wall Street Journal ● Jun. 23, 2026

Further, American growers have not just decreased imports and increased their exports over the years, they’ve also innovated on the plant itself.

From Salon ● May 6, 2026

Guardiola innovated and Arteta imagined how the game would adapt.

From BBC ● Apr. 17, 2026

In addition to focusing on its flagship Pepsi brand, the company has innovated in various ways as consumers become more interested in health and wellness.

From Barron's ● Mar. 5, 2026

Tristan und Isolde is an out-and-out masterpiece, with sweeping, yearning themes, deserving of its place in music’s pantheon, whatever it may or may not have innovated.

From "The Story of Music" by Howard Goodall

Long a maker of low-end generic drugs, the country is now home to biotech firms that are innovating fast.

From The Wall Street Journal ● Sep. 11, 2026

And it isn’t as if Apple stopped innovating entirely.

From The Wall Street Journal ● Aug. 31, 2026

And the next leg of growth will be driven by niche brands innovating with specific ingredients, dermatologist-backed products and a focus on skin nutrition, say experts.

From BBC ● Aug. 19, 2026

“It is during this period that leading companies find ways to differentiate themselves by innovating, delivering new and superior solutions, and driving durable growth. This is where PayPal needs to focus.”

From Los Angeles Times ● Jul. 29, 2026

He had two or three pithy sayings, which came straight home to me and became part of my mental furniture, so much so that I have at times given myself the credit of innovating them.

From Tennyson and His Friends by Various

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