maxim

The maxim that a company’s customers are its best marketers is truer now than ever before at General Mills.

As the Latin maxim puts it: De gustibus non est disputandum.

He should have stuck to his own maxim: march separately and fight together.

Her book, for example, does not discuss her buzzed-about, scantily clad Maxim photo shoot from last year, and so neither do we.

And now one of the nastiest men in Russia, Maxim Martsinkevich, has been sentenced to five years in prison.

The maxim proved true: Necessity is the mother of invention.

I, therefore, deliver it as a maxim, that whoever desires the character of a proud man ought to conceal his vanity.

And the maxim of laissez faire became the last word of social wisdom.

"It's dogged as does it," is not only the maxim of agricultural labourers in remote country districts.

From the earliest days great commanders have rubbed in the maxim, "If you attack, attack with all your force."

They have a living faith in the potency of the Horse-Guards, and in the maxim that "Safe bind is sure find."