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Synonyms

positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

“The result is a more fragile setup: positioning can drift higher in calm markets, but is increasingly exposed to rapid de-risking, pointing to weaker support and rising downside risk from systematic flows,” Barclays said.

From MarketWatch • May 19, 2026

Some investors who have backed the three heavyweights in private markets are poised to cash out, potentially positioning them for the next round of tech companies.

From Barron's • May 17, 2026

The two leaders have also agreed to frame their relationship as "constructive, strategic and stable" in a new positioning that will guide ties for the next three years.

From BBC • May 14, 2026

Add to this the facts that investor positioning remains low and inflows are accelerating.

From MarketWatch • May 11, 2026

Most of the barrio’s women had put in some time dusting, washing the floors and walls, sprinkling agua florida all over, positioning wreaths, bathing Don Berto and laying him out in his box.

From "When I Was Puerto Rican" by Esmeralda Santiago

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