slogan

[sloh-guhn]

noun

1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.

2. a war cry or gathering cry, as formerly used among the Scottish clans.

slogan

/ ˈsləʊɡən /

noun

1. a distinctive or topical phrase used in politics, advertising, etc

2. history a Highland battle cry

Word History and Origins

Origin of slogan¹

1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( slew ² ) + gairm cry

Word History and Origins

Origin of slogan¹

C16: from Gaelic sluagh-ghairm war cry, from sluagh army + gairm cry

Example Sentences

The thorniest issues were bundled into a "mutirao" pact -- the summit's slogan, drawn from the Tupi-Guarani word for "collective effort."

Read more on Barron's

She had used the slogan, and others like it, in a number of posts encouraging women to wear what they wanted, regardless of body shape, before being contacted by the firm, she said.

Read more on BBC

But the one word slogan that propelled Labour to a landslide win at last year's general election could come back to haunt the party in Wales: change.

Read more on BBC

Protesters shouted antisemitic slogans and brandished a banner reading: "Abolish the Jewish lobby" in the November 8 rally, according to television images and media reports.

Read more on Barron's

But that was discontinued because of fears it was causing confusion among consumers and replaced with a new slogan "Bin the Wipe".

Read more on BBC

Related Words

• expression 
• jingle 
• phrase 
• rallying cry www.thesaurus.com
• saying 
• trademark