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Synonyms

allure

American  
[uh-loor] / əˈlʊər /

verb (used with object)

allures, present (3rd person singular) allured, past participle, past alluring present participle
  1. to attract or tempt by something flattering or desirable.

    Synonyms:
    lure, entice
  2. to fascinate; charm.

    Synonyms:
    captivate, entrance, enchant

verb (used without object)

allures, present (3rd person singular) allured, past participle, past alluring present participle
  1. to be attractive or tempting.

noun

allures plural
  1. fascination; charm; appeal.

    Synonyms:
    attraction, glamour
allure British  
/ əˈlʊə, əˈljʊə /

verb

  1. (tr) to entice or tempt (someone) to a person or place or to a course of action; attract

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

noun

  1. attractiveness; appeal

    the cottage's allure was its isolation

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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Inflected Forms

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Participles

Conjugated Forms

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Etymology

Origin of allure

First recorded in 1375–1425; late Middle English aluren, from Middle French alurer, from a- a- 5 + lurer “to lure”; see lure

Explanation

Something that has allure is powerfully attractive and tempting. A career in Hollywood might have great allure to a teenager who loves acting. You've probably noticed that allure contains lure, from the German word luder meaning "bait." A well-made lure is so alluring to a fish that it won't notice the hook. First used in the 15th century, this word has even landed its own fashion magazine — Allure, which tries to tempt people to buy it by putting powerfully attractive people on the cover and hoping you'll believe that if you buy it, you'll have some allure as well.

Keep Reading on Vocabulary.com

Vocabulary lists containing allure

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

And despite the added allure of a World Cup in Brazil next summer should England navigate the play-offs this autumn, Kelly is keeping her focus on the short term.

From BBC Jul. 28, 2026

Adding to Costco’s allure in a way that makes it a safe subject for influencers, its employees have a reputation for being friendly, long-tenured—and well treated.

From The Wall Street Journal Jul. 13, 2026

But it would seem the allure of the artificial-intelligence race, and the deep liquidity of U.S. dollar-denominated markets, has proven too compelling to pass up.

From MarketWatch Jun. 28, 2026

Its simple, optimistic message — polished with the help of BP’s sophisticated public relations expertise — had an irresistible allure.

From Salon Jun. 26, 2026

But for all its miseries, there was an unmistakable allure to the jockey’s craft, one that both found irresistible.

From "Seabiscuit: An American Legend" by Laura Hillenbrand

The weapon radiates a strange power that allures Theo — not unlike the way Sauron’s One Ring tempts characters throughout Tolkien’s books.

From New York Times Sep. 16, 2022

What are these allures you found that are specific to CG animation?

From Los Angeles Times Feb. 7, 2021

Gessen’s second novel, “A Terrible Country,” brilliantly captures the daily rhythms, allures and challenges of Moscow life in 2008-2009.

From Seattle Times Jul. 27, 2018

Such uncanny beauty was one of the allures of polar travel.

From The New Yorker Apr. 17, 2017

And at the same Time that he endeavours to charm her with his own Person, he as artfully allures her with the most fulsome Flattery: p.

From Pamela Censured by Anonymous

That year, label scouts began flocking to the city like never before, allured by Chief Keef’s thunderous “Finally Rich” mixtape, along with buzzing music by King Louie and Sasha Go Hard.

From Los Angeles Times Sep. 18, 2023

But for most of the 2000s, the market allured me and my brother with something else: a street lined with video game and computer stores.

From The Verge Aug. 11, 2022

As he received his medallion, Mr. Díaz, allured by the acoustics, burst into an excerpt from “Otello,” his deep voice reverberating throughout the room.

From New York Times Dec. 6, 2021

Francis was allured by her experience in hockey, from her playing days to coaching and as an analyst.

From Seattle Times Oct. 27, 2021

The same enthusiasm which allured him to his doom enabled him to support with serene courage its utmost rigour.

From My Lords of Strogue Vol. III, (of III) A Chronicle of Ireland, from the Convention to the Union by Wingfield, Lewis

He also lets them know that certain alluring stocks may already be in their index funds, so buying more shares may be unnecessary.

From MarketWatch Jul. 13, 2026

Unlike their Napa Valley dwelling, which had been left vacant since 2018, the couple’s former home offers incredible design details, as well as an alluring proximity to wine country.

From MarketWatch Jul. 2, 2026

The promise of a big yield may sound alluring.

From Barron's May 5, 2026

That Niall finds Ruben so alluring is natural to Gadd, who believes the notion of a valiant male figure has been bred into everyone via fables and fairy tales.

From Los Angeles Times Apr. 23, 2026

Instead, when he’d met my gaze for a jolting moment, I’d seen life bursting through, chaotic and alluring beneath the shadow of the mask.

From "An Ember in the Ashes" by Sabaa Tahir

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