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Synonyms

allure

American  
[uh-loor] / əˈlʊər /

verb (used with object)

  • allures,
    present (3rd person singular)
  • allured,
    past participle,  past
  • alluring
    present participle
  1. to attract or tempt by something flattering or desirable.

    Synonyms:
    lure, entice
  2. to fascinate; charm.

    Synonyms:
    captivate, entrance, enchant

verb (used without object)

  • allures,
    present (3rd person singular)
  • allured,
    past participle,  past
  • alluring
    present participle
  1. to be attractive or tempting.

noun

  • allures
    plural
  1. fascination; charm; appeal.

    Synonyms:
    attraction, glamour
allure British  
/ əˈlʊə, əˈljʊə /

verb

  1. (tr) to entice or tempt (someone) to a person or place or to a course of action; attract

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

noun

  1. attractiveness; appeal

    the cottage's allure was its isolation

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Derived Forms

Inflected Forms

Nouns

Participles

Conjugated Forms

Present

Past

Future

Etymology

Origin of allure

First recorded in 1375–1425; late Middle English aluren, from Middle French alurer, from a- a- 5 + lurer “to lure”; see lure

Explanation

Something that has allure is powerfully attractive and tempting. A career in Hollywood might have great allure to a teenager who loves acting. You've probably noticed that allure contains lure, from the German word luder meaning "bait." A well-made lure is so alluring to a fish that it won't notice the hook. First used in the 15th century, this word has even landed its own fashion magazine — Allure, which tries to tempt people to buy it by putting powerfully attractive people on the cover and hoping you'll believe that if you buy it, you'll have some allure as well.

Keep Reading on Vocabulary.com

Vocabulary lists containing allure

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

In fact, Morocco's economy is booming, at least on the surface, but experts say the persistent allure of life on the other side of the border is rooted in deeper anxieties, particularly among the young.

From Barron's Aug. 15, 2026

Ed gets swept up in her performative antics and elusive, larger-than-life allure.

From Los Angeles Times Aug. 14, 2026

The allure of the role is great, underscored by the fact there have been just four permanent Fifa presidents since Stanley Rous was elected in 1961.

From BBC Aug. 7, 2026

The allure of rockets, orbital data centers and Mars colonies has led many investors to completely disregard traditional valuation models when it comes to SpaceX.

From MarketWatch Jun. 23, 2026

She is rich but decadent, a writhing vipers’ nest of savagery and toxic allure.

From "Circumference" by Nicholas Nicastro

This documentary traces his life and work, as well as the dueling allures of vitality and volatility.

From New York Times Jun. 2, 2022

What are these allures you found that are specific to CG animation?

From Los Angeles Times Feb. 7, 2021

Gessen’s second novel, “A Terrible Country,” brilliantly captures the daily rhythms, allures and challenges of Moscow life in 2008-2009.

From Seattle Times Jul. 27, 2018

Such uncanny beauty was one of the allures of polar travel.

From The New Yorker Apr. 17, 2017

The dream that allures you glimmers and is gone.

From Christopher Columbus and His Monument Columbia being a concordance of choice tributes to the great Genoese, his grand discovery, and his greatness of mind and purpose by J. M. (John Marcus) Dickey

That year, label scouts began flocking to the city like never before, allured by Chief Keef’s thunderous “Finally Rich” mixtape, along with buzzing music by King Louie and Sasha Go Hard.

From Los Angeles Times Sep. 18, 2023

But for most of the 2000s, the market allured me and my brother with something else: a street lined with video game and computer stores.

From The Verge Aug. 11, 2022

As he received his medallion, Mr. Díaz, allured by the acoustics, burst into an excerpt from “Otello,” his deep voice reverberating throughout the room.

From New York Times Dec. 6, 2021

Francis was allured by her experience in hockey, from her playing days to coaching and as an analyst.

From Seattle Times Oct. 27, 2021

Terrest. observing that "divers allured by the beauty of its flowers, had brought it into these parts."

From The Botanical Magazine, Vol. 9 or, Flower-Garden Displayed by William Eleroy Curtis

He also lets them know that certain alluring stocks may already be in their index funds, so buying more shares may be unnecessary.

From MarketWatch Jul. 13, 2026

Listen closely through the web of startling improvisations on Mr. Sorey’s version of “Effi,” and you can hear Mr. Allen playing traces of Merritt’s alluring bass grooves from the original.

From The Wall Street Journal Jun. 22, 2026

The promise of a big yield may sound alluring.

From Barron's May 5, 2026

The book’s playful interrogation of traditional gender expectations is sharpened with the introduction of 1855 Caleb, a fantasy and a nightmare, a stern, quiet man who Natalie finds both terrifying and alluring.

From Los Angeles Times Apr. 7, 2026

The singing, thundering, magical words made her seem doubly dangerous, doubly alluring.

From "Brave New World" by Aldous Huxley

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