brand name

¹ American  

noun

1. a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.

2. a product, line of products, or service bearing a widely known brand name.

3. Informal. a person who is notable or famous, especially in a particular field.

   The reception was replete with brand names from politics and the arts.

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brand-name ² American  

[brand-neym] / ˈbrændˌneɪm /

adjective

1. having or being a brand name.

   nationally known brand-name food products.

2. Informal. widely familiar; well-known.

   Several brand-name personalities will be performing at the benefit.

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brand name British  

noun

1. another name for brand

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Etymology

Origin of brand name¹

First recorded in 1920–25

Origin of brand-name²

First recorded in 1920–25

Example Sentences

In the 1990s, it developed an obesity treatment marketed under the brand name Xenical.

From The Wall Street Journal • Mar. 19, 2026

The gloves are weathered and white, their brightness dulled by the decades, with the brand name “reusch” across the knuckles and a big, plum-colored sun on top.

From Los Angeles Times • Feb. 11, 2026

The U.K.’s healthcare regulator said Friday that it had approved a higher dose of semaglutide, which sold under the brand name Wegovy for weight loss.

From Barron's • Jan. 16, 2026

“Survey results indicate Under Armour’s brand name belongs in the same class of brands such as Lululemon, Jordan, Adidas, Puma, On, Hoka, Skechers and New Balance,” he said.

From MarketWatch • Jan. 5, 2026

Dressed in prison rags and old, beat-up sneakers so dirty that not even the brand name shows.

From "Like Vanessa" by Tami Charles