In My Feelings Challenge

The In My Feelings Challenge, which also goes by the name the Shiggy Challenge, the Kiki Challenge, and the Keke Challenge, began in the summer of 2018, shortly after Canadian rapper Drake released the single “In My Feelings” off of his Scorpion album.

The challenge gets its various names from the title of the song, variations of the spelling of the name of a girl to whom Drake sings (Keke/Kiki … rumored to be a reference to Drake’s first girlfriend and singer Keshia Chanté), and the name of the creator of the challenge itself.

Shaquille Mitchell, a comedian better known on the internet as Shiggy, posted a video of himself dancing to the song on Instagram with the hashtag “#DoTheShiggy,” and soon hundreds of thousands of people all around the globe were copying him.

#Mood : KEKE Do You Love Me ? 😂😂😂 @champagnepapi #DoTheShiggy #InMyFeelings

A post shared by Shoker🃏 (@theshiggyshow) on Jun 29, 2018 at 6:15pm PDT

The challenge hasn’t been without controversy, however, with some communities banning the practice after people were injured dancing in the road. Shiggy himself came out to warn fans to practice safe Shiggy!

But, Drake did his fans proud with the release of his official “In My Feelings” video, which featured not just Shiggy but also some of the most popular Kiki/Keke/In My Feelings/Shiggy challengers on the web.