Examples of okurrr
Examples of okurrr
Where does okurrr come from?
Okay is out. Okurrr is in.
Rapper Cardi B popularized okurrr, a way of saying OK with surprise or sass—and properly delivered with a high-pitched trill. As Cardi B described on The Tonight Show with Jimmy Fallon in April 2018 after the release of her album Invasion of Privacy, okurrr should sound like “a cold pigeon in New York City.”
While Cardi B made okurrr a signature phrase of hers, it appears to originate in drag culture, as notably featured in RuPaul’s Drag Race by the contestant Laganja Estranja. RuPaul has credited okurrr to Broadway actor Laura Bell Bundy.
— RuPaul's Drag Race (@RuPaulsDragRace) April 20, 2018
Okurrr was also spread by Khloé Kardashian in 2018 on Keeping Up With The Kardashians, who appears to have picked it up from RuPaul’s hit reality TV show. Many learned okurrr thanks to a Pepsi commercial that aired during the 2019 Super Bowl, where Cardi B teaches people how to say okurrr.
In March 2019, Cardi B applied to trademark okurrr (and the two-R‘d okurr as well) so she can use it on merchandise. People hotly debated whether she should be able to do that or not, especially given its provenance and popular use. Cardi B answered that she’s just trying to secure the bag.
Who uses okurrr?
Okurrr, which is variously spelled with a different number of U‘s and R‘s, has several applications. One is for emphasis after throwing some shade in place of OK. Issuing an okurrr lets people know you are making a point, okurrr?
at last trial the judge be like :
OMG PLEAD GUILTY. YOURE CANCELLEDT. OKURR. Now the tea has been spilled sweeties 🍵🤟🏻🤩
— chumels (╹◡╹)♡ (@hblledward) March 26, 2019
Okurrr can be used affirmatively, too, such as in response to some good news. Words are awesome, okurrr!
Cardi has 21 billboard nominations. OKURRR 🥳
— jordan🤩 (@jordanawalling) April 4, 2019
Finally, okurrr, like OK, can be used to express dismay, dismissal, surprise, or skepticism (e.g., She just said that?! Okurr). It has the sense of OK, fine.
— ARI (@arikapua) April 11, 2019