shitlord

[shit-lawrd]

What does shitlord mean?

Shitlord is slang for an internet troll who posts shocking and often bigoted content for the purpose of provoking a reaction, especially from left-leaning social justice advocates. Some shitlords ironically embrace the term.

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The term can also refer to an expert in memes and meme culture, or it can function as a vulgar insult more generally.

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Examples of shitlord

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Examples of shitlord
This is the endgame of every right-leaning bad faith shitlord - wear you down and force you to expend ALL the energy to do research for them until they get bored and leave the conversation. / it's never about facts, it's always about their entertainment.
@Hootwheelz, March 2019
It’s strange that Turning Point USA, a youth organization founded by conservative shitlord Charlie Kirk, would host a speech about the uselessness of posting online—the bulk of the organization’s work seems to be making unfunny and unconvincing memes.
Sophie Weiner, Splinter, July 2018
JustQuitSmoking / Imgur

Where does shitlord come from?

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Early record for the term comes on internet Usenet forums in the mid-1990s. In 1995, a commenter used Shitlord to describe Star Wars‘s villain Darth Vader. A 1996 instance simply employs the term as a coarse insult.

Shitlord took off in the early 2000s as an insult against people with bigoted views, such as homophobia, appearing in the forum of the comedy website Something Awful in 2009.

The word spreads in the early 2010s online, with lord a popular term in internet slang for someone showing some extreme, objectionable quality, e.g., douchelord or edgelord (the latter can overlap with shitlord).

The term also appears to have been boosted by the term shitposting, or posting off-topic, false, absurd, or offensive contributions on a forum to derail its discussions or provoke its participants.

Internet trolls who frequently post racist, sexist, homophobic, or otherwise offensive content on social media and internet forums, have come to embrace the label shitlord. Self-avowed shitlords tend to  social justice warriors. In 2014, shitlords got their own meme blog, called Just Shitlord Things.

justshitlordpics.tumblr.com

Later in the 2010s, shitlord appears to have evolved into a more general term for a person knowledgeable and enthusiastic about memes and meme culture.

Shitlord is also widely used as a colorful insult for a “contemptible person” more generally.

Who uses shitlord?

Shitlords tend to be white, cisgender, and male, although that’s not always the case.

Context is key for shitlord, as the boundary between irony and sincerity is not always clear on the internet.

Some politically progressive people use shitlord to insult right-wing men.

However, some of those same right-wing people call themselves shitlords as a kind of ironic badge of honor for “owning the libs.”

Others use shitlord to comment another a person’s expertise in internet culture and memes…

…  or simply to insult people doing something annoying or ridiculous.

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