Pop Culture dictionary

Veganuary

[ vee-guhn-yoo-er-ee ]

What does Veganuary mean?

Veganuary is a name for going vegan, or not eating or using animal products, for the month of January.

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Related words

paleo diet, keto, pegan, International No Diet Day, Dry January

Examples of Veganuary

"Veganuary" asks non-vegans to ditch meat and dairy each January to help fight climate change with names such as Joaquin Phoenix, Peter Egan, Evanna Lynch, who played Luna Lovegood in the Harry Potter film, signed up to the pledge.
Nada Farhoud, Mirror, December 2019
to anyone partaking in veganuary or trying to go vegan in 2020, remember: you don’t have to be the perfect vegan, especially when you’re starting out! if you make a mistake or fall off the wagon at first, just jump straight back on and don’t give up. everything you do counts!
@DAISYBRX, December 2019

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Where does Veganuary come from?

January is a traditional month for planning big lifestyle changes, whether it’s giving up alcohol, eating less sugar, promising to go to the gym, or finally writing that novel you’re sure is going to win awards. New Year’s Resolutions like these, of course, are notoriously un-sticky. But, some challenges take advantage of the New Year spirit to offer a temporary resolution, something you only need to stick to for January.

Veganuary is one such entity. Veganuary is a blend of vegan and January. Vegan means not eating or using any animal products. Veganuary is the name of both the event and the company that runs it, which is a nonprofit from the UK. The event promotes living an animal-free lifestyle, including going vegan, for the first month of the new year.  The first Veganuary was held in 2014, and it quickly gained popularity.  In 2018, 250,000 people signed up. The organization gives its participants a starter kit and tips to succeed. 

Who uses Veganuary?

Veganuary is the name for the event itself, which anyone can participate in, and for the organization that runs it. Most people using the term are talking about participating in the event, which offers a low-stakes way for people curious about veganism to try out the lifestyle. 

Increasing media coverage has resulted from the surge in signups.

The company also has celebrity sponsorships which have led to greater publicity. 

Veganuary has gotten popular enough that some companies participate by offering special deals or products for the season.

The skyrocketing momentum of climate change awareness in 2019 may have boosted Veganuary’s popularity, as many in the movement believe that plant-based diets are more sustainable and better for the planet. Other reasons given for participating in Veganuary include personal health and animal welfare.

You can also just use Veganuary as a hashtag to highlight the tasty vegan food you’re making for the month. Not every #Veganuary post is posted in January, but the hashtag provides a place for those interested in vegan food to congregate and share recipes or food inspo.

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Note

This is not meant to be a formal definition of Veganuary like most terms we define on Dictionary.com, but is rather an informal word summary that hopefully touches upon the key aspects of the meaning and usage of Veganuary that will help our users expand their word mastery.